Second Cup's Coffee

The coffee served in Second Cup is also high quality and the drinks available strongly rival those in Starbucks. In the past decade there has been an explosive growth of 157% in the area of coffee shop market. Canadian coffee market share, new companies have limited to no space for growth in North America. Second Cup’s market share at the Canadian market is about 8%.Upon these facts and analysis there is an unlimited growth possibilities in the coffee market in Canada. There are different factors that do influence in the purchase of coffee from these outlets and the the way these coffees are priced. Customers are reluctant to get coffee from these outlets as the prices are too high than the coffees that could be made at home. There is a huge conflict between the pricing of coffees at these places and homemade ones. Coffee shops are determined to serve the best quality coffees which are been imported from South America and Africa, due to the rise in oil prices transportation charges have also been increased. And also due to different global climatic conditions the prices of these gourmet coffee beans have been increased.

A weakness that Second Cup has is that their pricing, compared to other competitors, is more expensive than most. Because Second Cup Ltd pledges to buy fair-trade and organic coffee beans and tea, the prices at which these ingredients are acquired is higher, which directly impacts the price of each beverage made. This alone can influence consumers to gravitate towards more “economical” options. Another weakness Second Cup has is that their café card does not offer extras that would make their card more sought after. Some of their competitors offer rewards programs, which are more popular. Starbucks for example, offers customers a rewards card where once a customer registers they receive emails with personalized rewards, such as receiving a free drink on your birthday.

Over the course of the novel, John Steinbeck beautifully describes nature through symbolism to help the reader understand the striking, strong story line. For example, at the beginning of the story, he gives us a description of the setting.

Her it is only 15 minutes from her work sometime she walks to her job. When she pull in the parking lot and looks at the place she works at she feels glad because she got there on time and she went to Starbucks. According the CBSnews.com said “More than 50 percent of Americans drink coffee every day.” So that means that means she one of the 50 percent of people who drinks coffee everyday.

During my visits to the coffee shop, I was very surprised that the amount of people that ordered donuts was not as large as I expected. I made that assumption that donuts would be a regularly ordered item because of the variety offered by the coffee house. However, the number of people who ordered donuts were more than those that ordered coffee. I noticed that the majority of people either ordered hot coffee or iced coffee (Figure 1). The other beverages such as, Macchiato, Cappuccino, Latte, Punch, Coolatta and Smoothie were not as popular. Additionally, I observed that many of the customers paid using cash, however the majority

The six customers who entered were repeat purchasers, meaning they purchased from this café before. This assumption was made because these customers knew what they wanted before they ordered and they knew where they wanted to sit. Two of the customers brought reading material and one student had a lap top. All customers appeared comfortable in this social setting and changed their behaviours to suit the calm, relaxing environment. My observation has led me to group the customers as follows: 1) Exuberant Students – young, fashionable and energetic students who perhaps think of coffee as a fashion statement or who enjoy sugar rushes, 2) Working Class Drinkers – employees who drink coffee to escape the world of work and 3) Indulgers – individuals who drink coffee because of the pleasure derived or those who seek caffeine fixes.

For most working-class Americans, the first thought in the morning after waking up is typically: “I need coffee!” “The most widely used stimulant in the general population is caffeine, which is available in many food sources, including coffee, tea, and chocolate” (Lieberman, 49). Yes of course, these days a lot of people have coffee makers so easily they can score their first cup of “Joe” at home. But for those that don’t have the luxury of brewing a double shot espresso in the comfort of their humble abode tend to look for fast and convenient establishments that can serve them a latte` on the run. Starbucks is a well-known coffee house that is famous for their coffee and branded retail merchandise. Big time competitor Panera Bread is another well-known bakery that has a slimmer coffee selection but includes a larger bakery as well as dining room for guests to spread out and feel more comfortable. Although Starbucks and Panera Bread have

For my ethnographic report, I chose to study Starbucks located in the NJIT campus center in Newark, New Jersey. The purpose of this study was to identify the behaviors and possible needs of the people in the area that enter this establishment, and possibly all coffee shops located in a school campus. I conducted my ethnography research from 1:45 PM to 3:45 on Wednesday, February 5, 2017. It was slightly snowing that day, which is a variable that I took into consideration. I was sitting on the last seat of the corner, the opposite way from the cash register facing the entrance of the coffee shop. During the two hours that I spend at the coffee shop only 5 people walked in which I found unusual because people tend to grab a cup of coffee whenever the weather is unpleasant. Perhaps on snowing days people don’t tend to visit the campus center as much they go directly to class from their dorm or house.

“The Fellowship of the Ring” is a trilogy of “The Lord of the Ring” which J.R.R Tolkien, the author, presents the unforeseen good vs evil. Where hobbits, wizards, dwarves, elves and mankind have to fight evil in middle earth in order to survive. There are many incidences where bravery and taking the harder path advanced them.

As for other coffee consumption facts, brewing coffee at home declined from 2006-2011 with 75% of total coffee sales made “away from home” (High Beam Business, 2012). Furthermore, an interesting study revealed the growth in this target market: “another new and large growing target market within the coffee industry is college-age students and post graduate individuals residing in urban areas. These two segments account for the largest portion of coffee drinkers” (Scribd, 2012, Marketing

Today in the world of modernism, it is extremely common for individuals to require an extra boost in order to be able to stay energized throughout their work or school day. Some people consume energy drinks, and others require a cup of coffee every morning. For most people, they simply do not have the time to drink a cup of coffee out of a mug at home where they can't take it along with them. That is why it is essential for the public to have a portable coffee mug. For the marketing assignment, the product category that will be highlighted in this paper is a cup, more specifically, a traveling coffee mug, why this product was chosen, the history of cups and traveling coffee mugs, and three famous traveling coffee mug companies and why they

We finish 1L, having survived six classes per semester, and we wonder what next? How hard can a regular full-time course load (of four or five classes) actually be compared to what we have just survived?

Using the same approach stated above, we multiply the cumulative percentage by the ticket price points of both Keurig-cups and the brewers, and coffee consumed per day. This time, not

Sunday September 13 I made the fatal mistake of not ordering my coffee decaf and I felt the effects the entire week. Monday September 14th I finally fell asleep around 3am and slept till 8:15am. When I woke up I was miserable, and after I finished my classes I went back to bed 11:00am to 2:45pm. That night I went I fell asleep at 2:20am then woke up at 7:30am. Tuesday September 15th I took two naps, one from 8:50am to 9:50am then 1:30pm to 5:20pm. Wednesday September 16th I fell asleep at 1:30am and slept until 8:30am. Thursday September 17th I slept from 1:30am to 9:30am and that morning I woke up feeling great. Friday September 18th was the first night I felt like I went to bed at a decent hour and slept 12pm to 8:45am. Over the weekend I got substantially more sleep, Saturday September 19th I fell asleep at 2am but was able to sleep until 12:45pm the next afternoon. Sunday September 20th I went to bed around 1am and woke up again at 12:30pm. It felt so good to catch up on sleep and feel more refreshed.

The demand for coffee shops is born from the increased number of individuals seeking coffee brewed outside of the home. This creates a larger market for coffee shops. An increased amount of people are starting their mornings off by purchasing breakfast and a cup of coffee away from home (Tuttle 2014), more people are enjoying gourmet coffee (NCA National Coffee Drinking Trends 2015 Infographic), and younger generations are demanding more coffee and coffee drinks from coffee shops (Tuttle 2014, S&D Coffee and Tea inc. 2014, Statista 2015). Coffee shops must compete with at home coffee, work place coffee, and teas for the caffeinated beverage markets (LN 2015). Demand for coffee within different markets varies, and provides competition for coffee shops. Single cup coffee makers, increasingly qualitative instant coffees, and gourmet beans are all sources of competition that could satisfy the demand for coffee. However, coffee shops are becoming more ingrained in social