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Sears Case Study Solution

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Sears is facing a huge problem when it comes to making profits anymore and they are continuing to shut down stores. They have already shut down over 100 locations due to them not being as successful as they used to be. They also have a failed stock, drained all their resources, and they are loaded with debt. This company is not able to pull through and make profits anymore because their CEO is not capable of making changes to the company to bring it out of it. He sees that the company is not as presentable as it used to be and it does not have the same appeal. People are not going to want to go to a store where it does not have anything to offer anymore. How can sears become profitable again if they are in such debt and trouble with stocks …show more content…

As we can see Sears owns different companies/products within its business. Another strength is that this company has many employees because it has so many different locations around the U.S. By having lots of locations you are going to have many employees, which is great. In one article I read I was able to see some of the weaknesses. As stated, “Sears Holdings spent $5.8 billion buying back shares from 2005 to 2010, draining the company 's capital. Now, it has a major cash flow problem” (Rittenhouse, 2017). This shows that this company has to buy back it shares because if it does not they will lose more money than they are even producing. Another weakness that I read was, “From allegedly rude employees to poor customer service, even loyal customers have lost trust in the company” (Rittenhouse, 2017). As we can see they have poor employees and service, which takes away from the business because people rather not go to a place like that. This becomes a major threat because when you have other stores like Amazon, Wal-Mart, Costco, where there are all the same products sold and maybe even at better prices, people are going to want to go to there. These other major stores definitely attract people because they have low prices and keep up with people’s demands. Wal-Mart is even known to match competitors prices and Amazon usually always offers free shipping and low prices. When you see other stores that do better you go to them. You choose places where you are most

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