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Science Of Pleasure

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An estimated 1 in 10 Americans are addicted to some form of drug or alcohol, according to statistics from Harvard Health Publications. It's easy to assume that a user makes a choice to use an addictive substance. While this may be initially true, a closer look at the brain science behind addiction blurs the line between choice and compulsion.

The Science of Pleasure

Addiction begins in the brain, more specifically with how the brain communicates with the rest of the body. Feelings of pleasure originate from the cerebral cortex, more specifically with a cluster of nerve cells called the nucleus accumbens. It's here where a powerful neurotransmitter called dopamine is released, resulting in the pleasurable "high" feeling associated with substance use. Once this release is triggered, another part of the brain called the hippocampus creates a memory of how intense the pleasure was and how it occurred. Another area called the amygdala develops a conditioned response in order to increase the likelihood of this pleasure occurring again. These reactions make addiction more complex, as they not only deal with the pleasure center of the brain, but also the areas of memory and learning.

Creating an Addict …show more content…

How the substance is administered also impacts these levels. For example, injecting heroin directly into the bloodstream will create a faster and more intense high than smoking it. As dopamine levels increase, the nucleus accumbens can be overloaded. These high levels cause a greater interaction with glutamate, a neurotransmitter associated with learning and human survival, which in turn activates the prefrontal cortex of the brain. This activation moves drug use from the "like" column to the "need"

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