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Scare Tactics : Aids Epidemic Essay

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Scare Tactics: AIDS Epidemic
In 1991, Elizabeth Taylor said “It’s bad enough that people are dying of AIDS, but no one should die of ignorance.” Why was ignorance such an issue when a deadly disease was claiming lives daily? The definition of ignorance is a lack of knowledge or information. The AIDS epidemic that hit the United States over thirty years ago, sent fear across the country. With so much fear, why wasn’t there more information available? Why were people dying of “ignorance”?
The first known case in the United States was in 1981. A majority of the cases were found in San Francisco and New York, primarily in the gay community. The cases were usually related to death by pneumonia or a rare form of skin cancer, called Kaposi’s sarcoma. Within a year, there were two hundred and seventy cases of the illness, more than one hundred men died. By the time people were being diagnosed, it was too late. Ad campaigns were aimed at the gay community. Their purpose was to promote safe sex and inform people of the dangers of AIDS. In 1986, the Health Education Resource Organization released an ad posted that featured two young men with the words, “‘You won’t believe what we like to wear in bed.’ Use condoms. There’s living proof they stop AIDS.” As time went on and more cases came, it was realized that this disease was not targeting on group. It did not discriminate, everyone was at risk.
Ad campaigns were trying to inform the public about the illness and what

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