SAXONVILLE SAUSAGE COMPANY
CASE SUMMARY
Saxonville sausage, a privately held company has been doing business for 70 years. In 2005, the company had revenues of approximately $1.5 billion from a variety of its fresh pork sausages. The company is producing three main types of products namely: bratwurst, breakfast sausage and an Italian sausage Vivio. The main source of revenue for the company is bratwurst (70%) followed by breakfast sausage (20%). But since 2004, the company is experiencing problems: bratwurst and breakfast sausage has been facing a stagnant growth; however Saxonville, due to poor performance with breakfast sausage had a double digit decline in revenues which resulted in being ranked 6 out of 8 in market share of the
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The qualitative steps would help her in better understand the product’s target customers and the quantitative part confirms the results of the qualitative research across a greater population.
The research design developed by Ann banks and her team were good but it lacked a few things. Firstly the focus group should include more diverse group of demographics i.e. men only and female only group. In this way, a lot of diverse ideas will come to surface which will help in understand the customers effectively. Secondly the stereotype associated with the Italian food that it is meant only for the use by families can influence the opinion of focus group. This can be eliminated by psychological influencing the people in order to get better results.
The results of the research showed that women were the primary purchasers of the Italian sausage. They wanted to provide a complete meal to their families while adding a special touch of their own. Many of the women considered Italian sausage as a great "meal-maker", and the Vivio brand was considered to be of exclusive quality. Also heavy, medium and light users said that their lives were made easier by the Italian sausage and their husbands and children enjoyed the meals.
Exhibit 6 showed six main positioning territories. Of the 6 positioning territories, two territories “Family Cooking” and “Clever Cooking “showed potential growth opportunities for the company. These two
In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I
In order to examine my question thoroughly, I would need the court documents written on both The Slaughterhouse Cases (1872) and Williams v. Mississippi (1872). I would also need legal scholarly reviews about the ramifications and motivations of the cases. I would need primary sources of information from newspapers and articles from the time period to gage public opinion about the decisions. This may shed light onto the Justice’s mindsets during ruling. (For example, did the public opinion differ in the case of white butchers invoking the 14th amendment in comparison to a black man on trial for murder as in Williams v. Mississippi (1872)? Would public opinion sway the judges?) I would also desire information about the specific Supreme Court
With the acceptance of this offer, the capital from private label business will be around twenty five percent, and twenty five percent of Johnsonville’s sales will be from the Palmer offer. Originally, the plan created by a team of line workers and others from Johnsonville Sausage Company was capital from private label business could not exceed fifteen percent due to the face that it will compete with the capital from the rest of the business (Roberts, 1993, p. 14). In order to resolve this issue, Stayer needs to regroup with that specific team that originally created this plan. When doing this, the team must collectively find ways and
Strengths:-High brand awareness within the marketing world.-Extensive distribution of product throughout United States-A.1.Steak is sponsored by largest food company in U.S.-Product quality/longevity helped to perpetuate company name|Opportunities:-Can test piloted promotional rates for future pricing-Can assess manager’s ability to generate “on-the-fly” marketing strategies-Opportunity to test new steak sauce flavors in the market-Consumers continue to be satisfied with quality of old A.1. taste|
The Meatpacking Factory is a case study involving the decision of a factory manager to let his Muslim workers observe their faith by taking breaks at sunrise and sundown during their holy month of Ramadan. James Windham, the factory manager, thought their request was well warranted and felt he should be considerate of the religious beliefs of his employees. There are about 100 Muslim workers which represents 20% of the employee population at the factory. To Windham’s dismay, the breaks began having a significantly negative affect on productivity due to the ever shifting sunset and sundown times. Trying to accommodate a constantly changing schedule left Windham struggling to nail down a
It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).
These focus group provided useful insight into the descision and dicision making process of customers. An additional source of market research is carried out by suggestion card system. Sarto’s claim that it will work hard to implement reasonable suggestions. Access to ongoing market research will be achieved via the publication from the restaurant association but according to adriana como, even though there was sufficent data available in the restaurant association monthly magazine but this infromation not being used. The magazine is just kept for the staff and its never consulted by Mario.
Saxonville Sausage Company, a 70-year-old privately held family business, produces a variety of pork sausage products, thus already having a loyal customer base. Their Italian sausage, presently branded as Vivio, became part of the Italian sausage market in 2002, yet has experienced flat sales. Therefore, the company needs to increase their awareness, customer base, and sales with their Italian Sausage products. They must now determine an ideal name for their line of Italian sausage, and if they should continue nationally with the Vivio brand name, or create different tactics, including a name change, in positioning the product. In order to gain a clear
In creating this paper I have decided to use the Kudler Fine Foods organization, due to the fact that I enjoy trying new flavors from around the world. Kudler Find Foods is “a local upscale specialty food store” (Kudler website) located in California. Kudler Fine Foods currently has three locations in the state of California. There focus is to bring the finest foods and finest team members they can to their potential customers. They offer a wine steward at each location, as well as monthly classes for customers to lean about various wines in the store. Kudler Fine Foods wants to promote the best in food and service. The Kudler Fine Foods
Notably, though qualitative techniques employ intuition, they also incorporate judgment (Chindia, 2016). Relevant opinion is taken from experts and evaluated to determine their feasibility. Since sales persons interact more often with consumers then the likelihood of providing an accurate form of speculation is high. Therefore, when short term Company arrangements need to be made then sales persons will be involved in the exercise. Qualitative techniques also include surveys regarding the needs and preferences of consumers (Chindia, 2016). Thus, a qualitative survey will help in identifying how profitable it will be for a company to produce a certain product. Notably, the Delphi method is also applied in qualitative techniques where experts make initial
Frozen food division (FFD) is the key contributor to Giant Consumer Product 's (GCP) profits which have successfully grown over the past 30 years. The company has two main products lines, Italian frozen dinner “ DinardoTM”, and organic frozen foods “Natural mealsTM ”. However, recently FFD has encountered a shortfall in sales volume and
In this essay, I will discuss the 1994 Stella Liebeck vs McDonald’s Restaurant 's tort lawsuit, where the plaintiff was severely burned after wasting coffee purchased from the drive-through window of the restaurant, into her lap. I will explore the basis of her claim against McDonald 's and identify if the alleged tort intentional, negligent, or strict liability. Additionally, I will examine why Ms. Liebeck 's lawyers believed that McDonald 's was liable to Ms. Liebeck. Likewise, I will reveal whether or not I think it is reasonable to expect that a hot drink purchased from a restaurant might quickly give the consumer third-degree burns. Finally, I will disclose how the jury decides the case and why I think the jury decided the case this way.
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Current market research done by AEFPA offers insufficient data, so we need to improve data quality. The main goal is the get a clear demographic segmented market overview. One of the problems is that we cannot clearly identify the potential and current pasta consumers clearly – we simply do not know enough about of core target group. In addition we need insights on consumer behavior and habits as we do not know what drives the consumer decision when choosing pasta and when declining pasta. Another advantage of a broad market study would be that it would become clear if there are segments in the
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