Sales Management Example
Next month you are going to be hired to the position of sales director (CSO) at IT Company. At the moment you work in telecommunications. Your new company is offering professional solutions for computer and networking systems, business solutions, support and consultancy. You are in B2B environment. Your clients are from Telecommunications, Finance, Manufacturing, Energy suppliers and Retail. You have 50 people in sales throughout the Adriatic region. How are you going to analyze current sales management practice in your new company (which areas will you check, what questions will you ask, list of priorities)?
Please list the main aspects of sales management you are going to check in the first 3 months, priorities
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Competitors
Direct/ indirect
Today/ future
Generally, competition is here to make us better and motivate us for improvements. But the only way to succeed in doing so is knowing our competitors:
Who are our direct and indirect competitors?
Who could be our competitors in the future?
What is their strategy, products, target markets?
What are their prices, how quality are their products?
What is their current performance and market share?
What are their strengths and weaknesses?
What is our and their customer advantage?
They are also required to write out report on problem faced when selling the product and figure out ways to improve their sales. There will be a supervisor in each location to keeping track on the salesperson performance. There is no specific working hour for salespeople but they are required to keep themselves up to date with all the current trend. We will also be using sales force automation system with the help of google sheet so that all the salesperson are aware of the available of stock and update the stock after each transaction is carried out. PaperCo will be motivating the salesperson using sales contest whereby the salesperson with highest sales would get to go for a free trip oversea fully sponsored by the company. We will be also carry out weekly sales meeting to discuss about the current sales and ways to increase sales as
Moreover, the goal of any sales analysis is to isolate the pieces which comprise the entire organization to facilitate the recognition of areas that require attention (Russell, 1950). Accordingly, this deconstruction promotes comparison of financial data which allows managers, such as Lydell, to gain a stronger representation of the organization. This contributes to the management of employees and improved sales potential through the identification of areas that require supplementation or highlighting the areas that are functioning optimally (Russell, 1950). Lydell can use the internal financial records to capture data on sales history and patterns of the business. This information would give him the knowledge to gauge current sales and provide insight for recognizing positive or negative sales trends, including changes in customer habits. Lydell could also use the information regarding sales volumes and customer locations to gauge territory concentration and sales boundaries.
3. What major problems might you encounter with your new sales force structure as it relates to both external factors (customers) and internal factors (employee reactions)?
An organization’s management roles can be quite different and diverse, depending on the industry, its culture and the ultimate goals of the organization. Managers on different levels of an organization play several roles and exercise multiple skills as they effectively and efficiently, integrate the work of people through planning, organizing, leading and controlling. Historically, there are three key management viewpoints: classical, behavioral and quantitative. To be an exceptional manager, it is essential to embrace a viewpoint
Sales activities. When you are defining your sales strategy, it is important that you break it down into activities. Will you be making sales calls? How many? Will these be meetings? Phone calls? Web meetings? Webinars? Seminars? What specific activities will you take to make sales?
Competition being one of the major issues that often must be addressed in the business world, it is important for a firm to learn on ways to reduce the impact of the competition. Competition is definitely an important factor in helping a business
Our product is known as Sharon’s Lollies (lollipops). We have a variety of different lollipops all with their own multitude of flavors. Our prospecting methods are cold calling, direct mail, & using our business website. Sharon’s Lollies is the only lollipop manufacturing/distributing company in American Samoa. It is fairly new and very promising. This sales call is an initial sales call to try and start multiple business relationships with different retailers and wholesalers who are interested in selling lollipops.
Stephanie, I agree with your statement about the advantage of diagnosing someone with a mental illness in regards to improving their educational outcome. For instance, if a child is diagnosed with autism at an early age, they can receive the early intervention they need in order to help them learn and develop as children their age. Also, about you statement about your real world experience with your client. In my opinion, they may have said that statement not intentionally, but because of what they believe they should have said based on what they have learned by other people around
The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are:
Question 1) What was the industrial revolution? When did it occur? How did industrialisation lead to the creation of the design profession? How was the industrial manufacturing of making products new and what role did the designer play in creating new products?
Tony Robbins once said “goals are like magnets, they’ll attract the thing that makes them true”. Goals are always needed, they help one grow in life. Having goals gives more encouragement to someone so they can complete it. Goals can always help someone out in different types of ways, it can be personal, academic, performance. As long as you make it a goal, it’s most likely to happen. Here are some of my own goals.
Basically, the specific criteria for selecting new sales managers must be effective leaders and motivators of peple, coordinated with other functional areas, and dedicated with his job.
Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.
Another crucial part of managing a sales team is to continually recruit and train new staff. New talent is a great way to generate fresh ideas; you never want your sales team to become stale. Sales Managers are always establishing sales programs and advising their team on ways they can improve their performance (Bureau of Labor Statistics).
Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.