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SWS Analysis: Case Study Of Uber

Satisfactory Essays

TOWS ANALYSIS
Threats:
• Low-profit margin can decrease driver’s interest into the company. It can be the discouraging factor for the driver’s
• Recent incidents in the country like India, can damage the brand and legislation change in the country like Germany can ban Uber from operating.
• The future concept of self-driving car can completely eliminate need of taxis and concept of Uber may be diminished.
• Frauds and scandals are also increasing.
• Problems with local authorities will lead to fine. Countries like India, Netherlands, United Kingdom, France, Germany etc. did that already.
Opportunities:
• Regular taxis are way more costly and the service is also not satisfied if compared to Uber. Great thing to capture the market.
• Scope of …show more content…

The closest competitions are Lyft, curb etc. and it is still far away to compete with Uber.
• The brand value also plays a role in Uber’s success. It has its services in 45 countries.
• The standard of service has increased, especially after Uber black launch.
• The standard of service is very high, from ease of using app to travel in the personalized cars, it has everything. The car is driver’s own personal car so, the maintenance is at its best.
• The payment system is also very effective. The payment directly from the card, eliminates the need to carry cash.
• Uber works best for the drivers, as they can work flexible hours and also part-time and there are no such worry about employment from Uber and also from drivers.
• Regular taxi services rules are not applicable to Uber, which make them independent and …show more content…

• There is huge investment available for the Uber because of the high valuation.
• Dual rating system is also adding more strength in terms of trust, safety and comfort.

CONCLUSION
There is most likely the customers love Uber. They appreciate advantages of the services. Aside from the way that it is advantageous, they like how Uber spares time and cash. In any case, governments and drivers regularly despise Uber. To fundamental its client driven methodology, the organization charges a low cost. This is the reason the drivers don't have a high-overall revenue.
Uber does not need to take after the directions that customary drivers must comply with. It has been fined for evading directions commonly. Germany, France, India, Netherlands, United Kingdom etc. are a portion of the nations that fined Uber. Negative press is something the startup must work on overcoming.
It is not realized what Uber's future is. Google Cars are a major danger to its prosperity. Uber ought to keep up its qualities. It ought to address the shortcomings found in the TOWS. The point ought to be to transform shortcomings into quality. The group must work and endeavor the open doors and keep away from the

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