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Run Dmc History

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Rap and Hip-Hop originated in the 1970’s in New York City's South Bronx neighborhood as a street-born cultural movement which is known for DJ-ing (using a turntable as an instrument by manipulating songs and creating sounds while spinning vinyl records on the turntable), MC-ing (Rhyming and lyrics spoken at a fast pace), breakdancing or b-boying (athletic style of street dancing), and graffiti art. By the 1980’s, hip-hop was the primary cultural movement of the African American and Hispanic communities. Rap and Hip Hop has been known to be the voice of the poor youth. Mainstream white consumers quickly accepted hip-hop through movies, music videos, radio, and media coverage. Rap, in particular, found a wide multicultural audience and emerged …show more content…

All of Run-DMC’s accomplishments and milestones have helped to pave the way for many other Hip-Hop/Rap artist to come. The sound of "Rock Box" gave glimpse things to come as the group sought to incorporate the rock sound of the electric guitar in the song. 2
In 1999, rap became the top-selling music genre in the United States and in the early 2000’s brought about more white and female artists into hip-hop and rap music.
Run-DMC were also pioneers in the fashion industry with their Adidas sneakers, tracksuits, fedoras and gold chains which would later be known as Hip Hop style, look or dress. In New York City every borough had its own Hip Hop style of dress, you would know where a person was from simply by the way they dressed. According to Business of Fashion magazine Angelo Anastasio, a senior Adidas employee, was attending a 1986 Madison Square Gardens performance of the Raising Hell tour when he was amazed by the sight of tens of thousands of fans lifting their Adidas sneakers into the air, answering the call of those on stage. Run-DMC became the first hip hop group to receive a million-dollar endorsement deal and a limited edition shell toe ‘Superstar’ sneaker was released. Run-DMC was the first hip-hop/rap group to land an apparel endorsement

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