Royal Caribbean Cruise Line Marketing Analysis

Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Europe, and Bermuda. Carnival’s success is attributed to its marketing program directed towards

The cruise line company also makes the reader feel emotions through the images of the specific locations that the reader can choose

BOATS- will offer frequent traveler discounts to students and island employees to encourage more usage of it passenger ferries vs. the competition. The company will also add 1 additional boat to its fleet that operates between the mainland and Brightland islands. BOATS will also collaborate with the local hotels, and local tour guide companies on advertising, and promotional activities to increase ferry usage by the tourists.

a beautiful camping destination and a stop for Princess, Carnival and Norwegian Cruise Lines. With

Carnival designed seasonal cruises that sail to different destinations. The themes chosen are based on the locations the ship will be travelling to. Also, buffet options are available in order to provide a variety of food options for the customers and avoid cultural preferences.

Carnival’s value proposition was to be a cheaper alternative to land vacations at all inclusive resorts while providing a variety of activities and destinations in one trip. Carnival was the “fun ship”, providing contemporary vacationing to first-time and repeat cruisers. Because customer retention is low, Carnival uses a more traditional style of marketing, focusing on the short-term customer.

Nautical is a customized approach to cruising and will innovate the way cruise vacations are researched. The concept was created after spending hours trying to compare cruises based on my specific needs. Most cruise lines make it pretty easy to compare across their fleets but it is nearly impossible to compare across cruise lines. Each popular travel website that also has booking for other types of trips are simply not customized enough to give a cruiser the total picture of what the pros and cons are to each cruise line. The final alternative is to use a travel agent. This is still viable option in theory, a travel agent must not have a vested interest in selling you on a certain cruise line and the traveler is savvy enough to understand what they need and ask questions.

They make it enjoyable for all by adding value to the many different activities that they have on and off board. Carnival Cruise wants to be known as a cruise that instills a great time no matter what. Their rapid growth is simply amazing, due to the great people that work on their marketing team. When you think of some of the top companies in the world today, Carnival Cruise has to be one of those companies. They are the leader of the cruise line industry, and they will continue to be the leader of the cruise line industry, because they are able to adapt to the times.

Answer: Carnival should place a high priority on marketing. They can include more varied activities that should be marketed towards different lifestyles. This will attract more people who would not have considered a cruise in the past. They can offer many promotions that lower the cost of their cruise. The company can also offer a large selection of cruise options, with ports located in many countries around the world. (Source: http://www.echeat.com/essay.php?t=31046).

Cruising has become popular in the UK and throughout the world for holidays. Breaking travel news states that, ‘Cruise holidays are on the rise and the cruise industry seems

MS Oasis of the Seas is an Oasis-class cruise ship, delivered to her owner, Royal Caribbean International, in October 2009. The first of her class, she was joined by her sister ship MS Allure of the Seas in December 2010.[12] Both vessels cruise the Caribbean from Port Everglades in Fort Lauderdale, Florida.[13] She set a new record of carrying over 6,000 passengers.[14]

During the recent economic contraction, the cruise industry has been continually changing with more carriers purchasing larger ships. This is part of an effort to offer better amenities when attracting upscale cliental. However, the industry has become more competitive and the total number of players has increased exponentially.

Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence, which is fun. Also, as an extension to their branding of the "fun" ships they are the low-price leaders. Because of their strong brand image they are able to achieve double-digit growth in

The final uncontrollable force affecting the cruise line industry is competition (Montalvo, 2007). This is probably the least influential force since 91% of the cruise line industry is made up of three companies-Carnival, Royal Caribbean, and Star. These three organizations are world-famous and have developed the cruise concept to the point that there is a cruise that will fit just about every person’s destination dream and budget reality.

Carnival, Royal Caribbean, and Norwegian Cruise Lines are the three leading companies in the cruise industry and are listed in descending order according to their positioning. Carnival is the “largest leisure travel company” in the world and this is why they maintain the strongest position in the cruise line industry with operations of around 101 ships among nine cruise brands across the globe that offers contemporary, premium, and luxury cruise experiences (CCL Annual Report, 2016). Economies of scale are very important in the cruise industry and this is where Carnival exceeds when compared to the competition. By operating the largest fleet in the industry, Carnival is able to keep costs down on a per-passenger basis. The key to their