Ricky Martin Essay

Hispanics have long been seen as a growing and profitable market by many. However, as the article mentions, only recently have many large brand names begun to view them as a valuable base of customers. The article states that dating to the 1980s, Hispanic consumers became a target for advertisers but only recently have they become a serious target for all serious marketers, especially the big name brands that are looking to boost sales in these tough times.

| The attitudes and customs of Hispanics have a major presence on music, food, holidays, dance, and arts here in the United States. The Hispanic families in the United States are traditionally close-knit groups, and Spanish speakers are quite formal toward each other when speaking.

As Rodriguez became more involved with his academics he drifted further away from his family. The intimacy once shared between them was disappearing. “He takes his first step toward academic success, away from his family.”. His family also understood the importance of education, as his siblings did well in school, but were never “so anxious about their schooling”. Upon making sure that her children learned English, Rodriguez’s mother would tell them to maintain their Spanish. This was obviously a hint to the children to remember their culture. While soaking in all his academics, Rodriguez intentionally abandons his culture. He makes it obvious that he wants nothing to do with his heritage by imitating the accents and diction of his teachers. He also doesn’t participate in family gatherings, which is evident when he tells us, “Nights when relatives visited and the front rooms were warmed by Spanish sounds, I slipped quietly out of the house”. Rodriguez actually uses his academics to move further away from his culture. He believes that being educated in academics will truly make him successful, and “like his teachers”.

The George Lopez show is truly one of a kind. Only two sitcoms in the history of television have been completely cast by Hispanic Americans, “The George Lopez Show” and “Greetings From Tuscan.” The two shows combined account for 44% of all Latino characters in prime-time television, an enormous number considering the amount of shows that air every week. Only 4% of Hispanics make up the cast of prime-time television shows, a miniscule amount considering that

According to www.Biography.com. George Lopez has received several honors for his work and contributions to the Latino community, including the 2003 Latino Spirit Award for Excellence in Television. He was also named one of "The Top 25 Hispanics in America" by Time magazine in 2005.

Especially when it comes to media and entertainment. You no longer have to go to the actual location of where the performance or game is happening anymore. Now, almost all Americans love sports having the biggest two be football and baseball. Most of them always have a favorite team but when it comes to a game that they don’t care about it really isn’t that big of a deal to them. Americans will usually have the game playing in the background just to keep track of what is happening. Hispanics though, will choose a team no matter who is playing, I remember going to my girlfriend’s house who is Hispanic and watching the World Cup series. While at her house, she was cheering for one of the teams and I asked her “I’m guessing that’s your favorite team” in which she told me that her team wasn’t even playing tonight and she just really enjoys watching soccer. With soccer being the most famous sport and having most of its viewers coming from Spanish backgrounds it shows that Hispanic become much more passionate for sports. When it comes to music Hispanic and Americans are usually on the complete other sides of the scale. When someone Hispanic listens to music they will almost always go for a Spanish singer such as Jennifer Lopez, Pitbull, Shakira, and Gloria Estefan. Giving the support to people of their culture. Most Hispanics that I know will have ninety percent or their entire music list be comprised of

He’s released at least one single a year for every year since the beginning of his career.  The first single released in 1981, called “Unwound”, is one of the top ten hot country (Taste of Country ).  Strait out of the box (1995) is his highest certified multi-platinum album, which has sold more than 5 Million copies.  Some noteworthy number one hits include Give it away, I saw God Today, Heartland, I Cross My Heart, I Hate Everything, Right or Wrong, The Chair, I am Blue, Baby Blue, Ace in the Hole, Love Without End, Amen, Carried Away, and Run. (Spong).  Therefore in his life George had many number one hits and albums, no wonder he’s considered to be

The declaration of Hispanic dominance is a commonly mentioned turning point among those companies targeting, or realizing they need to target, this diverse market. However, reaching the US Hispanic market is more challenging than is often assumed. Not only are Hispanics the largest single ethnic group in the US, they're not even a single racial group. People of Hispanic background come from different nations, live in different regions, and enjoy different cultures; even the language, which is often thought to connect all Hispanics, has many different dialects that divide it. This is a common problem that

In a National Latino Survey done in 2002, surveyors asked respondents to describe themselves using different terms

The misconception among American’s is that all Hispanics are alike. They have the same cultural backgrounds and speak the same language. This could not be further from the truth. In actuality there is great diversity among different Latin ethnic groups. Hispanic Americans, Puerto Ricans, Cubans, and Columbians all have different cultural and historic back grounds that identify them as separate ethnic groups.

The Latino and Hispanic population continues to increase at a lower rate every year in the U.S., they account for a large portion of the population. However, it hasn’t change the portrayal of Latinos in the media. Often, the Latino community is shown in a negative light that doesn’t represent the reality of this community. The main goal of this paper is to show and understand how the media portray Latinos and ways to solve the problem.

First of all, let’s exchange the term Latino for a much more geographical one; to include as many people as possible. The word Ibero-America is widely used when referring to Latin America in a geographical manner: It encompasses any country that once was a territory of Portugal of Spain regardless of their language. There are more than 800 different native languages in Ibero-America. Saying Latino or Hispanic excludes these ethnic groups. According to the anthropologist Jose Matos Mar, They include the Totonaco (with around 200.000 that live exclusively in México and speak 11 languages) and the Mayans (which inhabit Mexico and Guatemala constituting the larges indigenous group of the region with 6,500.000 members that speak more than 68 languages) (1993 pp. 155-234). Now, we focus on the way Ibero-Americans see each other. Francisco Lizcano Fernandez talks about sixth main ethnical categories, including indigenous

Currently within the United States one of the fastest growing minority population (Schwartz & Scott, 2012) is the Latinos. In 2010 Census Bureau Brief ( Ennis, Rois-Vargas, & Albert, 2011) it stated how an estimated 15 million Latino individuals were living within the United States, which is approximately about 16% of the entire U.S. population. There is one big problem with addressing the Latino population, and that is the family patterns are either misrepresented or not properly understood, due to the label of Hispanic and Latinos being placed together. These two groups may share the same spoken language of Spanish and have similar cultural ancestry but the diversity among Hispanic and Latinos (Schwartz & Scott, 2012) make generalizations about their lifestyles difficult. The term Hispanic came to be used in the 1970’s by government officials (cdc.gov, 2011) in trying to provide a diverse label on this population that had connections to speaking Spanish and the Spanish culture. Latino became more of a termed to be used when distinguishing between Mexican (Hispanics) and Latinos who descendants from Latin America such as Cuba and Puerto Rico.

By 2011, nearly one person out of every six living in the United States will be of Hispanic/Latino origin (Selig Center Multicultural Economy Report, 2006).

When it comes to identifying the Latino’s population by a type of skin color most would consider themselves as Caucasian while a few identify themselves as Black. Many others associate themselves with indigenous race while others are increasingly identifying themselves as “other”. Their origins range from Mexico, Puerto Rico, Cuba and Guatemala. Notable differences among the Latino groups center on the aspects of language refinement, educational status, cultural values and attitudes toward mental health treatment (Brice, 2001).