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Rhetorical Analysis Of The New Literacy By Clive Thompson

Satisfactory Essays

LaDwaina Barron-Lillard
Mrs. Gage
ENG 1301
14 September 2014

A Rhetorical Analysis of “The New Literacy”
Clive Thompson

Thompson employs the rhetorical appeal of logos and pathos effectively in his attempt to persuade his audience of the positive effect that social media and its platform has played in reviving literacy in the new generation. Although Thompson delivers a vivid picture of the progression of literacy; then and now by using factual statements and examples along with his warm tone, dissecting all of his persuasive appeals, shows that the lack of ethical appeal may cause his target audience to doubt his credibility.
In his writing “The New Literacy” Thompson uses Andrea Lunsford, a professor of writing and rhetoric and her project

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