The print ad, “The Magic of Santa”, does an effective job at reaching its targeted audience: a newly formed family with young children. “The Magic of Santa” conveys the criteria: accessible contact information, a reward for purchasing his product, invites the reader, and illustrates visual magnetism. The emotional response to these elements of an ad are important to attaining the interest of a targeted audience and connecting the rhetorical appeal to visualization.
The palette of the ad is limited to shades of green, red, and a few neutral colors that serve as the medium. Santa Claus is seen sitting next to two young girls, one is praying, while the other has a fascinated gaze emanating among her face. They are all present inside of a Cabin with the floor and walls made out of a similar gradient wood texture. Components of the background consent of a Christmas tree, wreath, stuffed animal, lamp, dog, and presents.
The author’s contact information is accessible for the audience without a need for an outside source. His website, email address, phone number, prices, and studio name are all present. They are strategically centered on the page; located underneath the most
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The theme of this ad serves to instill holiday cheer within the reader. Traditional aspects of the print ad, such as a Christmas tree with ornaments, presents with the iconic wrapping and bow, and cookies set out for Santa will draw the reader's attention. The author’s tactic for connecting his audience with the image is by compelling them to form a nostalgic response towards the ad. A newly formed family who have younger children would feel a connection to the girls sitting around the table next to their Holiday idol, Santa Claus. After the readers analyze the ad, they would form a mental image of the their children in the Christmas
Additionally, this is owing to the fact that the images have already been established by the commercial and therefore, the aesthetics are easier to perceive. This commercial follows a ‘filmic’ approach, where the quiet, landscape of the city at night is delivered by Richard Burton’s ominously articulated radio performance of Dylan Thomas’s play, ‘Under Milk Wood and overlapped with a minimalistic and hypnotising tune from the movie Solaris. The application of a poetic transcription and simplistic music flawlessly accentuates the thrilling commercial spot. What makes this advertisement so individual from others of its kind and so incredibly emotive is the use of visual language, in the absence of a concrete script. Empty classrooms, bare roads, the scenes depicting the desolated surroundings would expectantly evoke feelings of negativity.
I’m not a trombone, much less a tuba or euphonium. They never even needed a piccolo in the first place. So no one makes a big deal when I leave.
In Spring Ford Community Theater’s production of A Christmas Carol, the rhetoric utilized by the director and actors in the creation of this play helps strengthen the argument that the tale is still relevant and connects to the modern era, which is proposed in Stephanie Allen’s Charles Dickens’ “A Christmas Carol” Told Uncomfortable Truths About Victorian Society, But Does it Have Anything to Teach Us Today?. Through the use of emotional appeals and the chronological progression of the play, this production makes the tale believable and reconnects it to common themes found in modern literature. The purpose of this production is to reinforce how these themes affect life and to display a positive outlook to the holiday season, which is done by the connection of this production with the viewer.
UNICEF created a campaign for children that need a family; hence, the title, Every Child Needs a Family due to the increasing number of children without families. These children lack a caring and loving family; therefore, in order to decrease the number of children without a family, UNICEF brilliantly put together the advertisement that touches the heart of those who look at it. The image seems to be taken at a storefront with a male and a female mannequin. Perhaps, since the mannequins look like the ideal parents, the child decides to hold the mannequins ' hands. The construction of this advertisement incorporated the use of rhetorical strategies such as a contemporary style environment, in order to enhance the rhetorical situation. The rhetorical situation then creates a more effective approach due to the display of affection that tries to inform its audience about the increase of children that needs a family and people should make a difference by helping out in any way.
Advertisements have become a huge part of society in the modernized world of today. Around the world, many people can see all of the various advertisements not only on TVs and newspapers but also on billboards, buses, and walls of buildings. Advertising is an influential part of life and we can easily realize that it has useful purposes for public and private manufacturers and companies throughout the world. Advertisements can either give consumers a great amount of knowledge about the products or just convince them to buy and want the products. Advertisements also help sell the products which keep the economy growing, but people should also be aware of how much they spend because they may not actually need every product that they see that they want to purchase. In the Daisy by Marc Jacobs’s perfume advertisement, the artist uses many different techniques to emphasize the advertisement. Some of the different techniques that the artist uses are color, symbolism, and composition.
I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls. I hope that I can also draw on my own early experiences to help me with
Listening to Too Much Christmas Music is bad for your health, according to clinical psychologist" is an article written by Olivia Petter and posted on November 2017 in the Independent Website. In Petter's article, he argues that when one listens to too much of Christmas music, meaning Christmas carols, they will easily forget and lose concentration in what they were doing. His central argument is that "overdosing on festive music is officially bad for your mental health” (Petter, 2017). The music, when played or listened to repeatedly, leads the person to focus on nothing but the "mince pies and mistletoe", thus impairing one's brain (Petter, 2017). To substantiate her argument, Petter quotes authors Linda Blair, a psychologist and Eric Spangenberg, a researcher on the impact holiday music as it impacts retail stores.
So you don’t believe in Santa Claus. It’s understandable. We find ourselves in an age of pure skepticism. We question everything. Science has taken hold of our lives, providing answers for all questions and dismissing anything that cannot be explained as either myth or fiction. So it’s quite understandable why you don’t believe, with no physical proof of his existence. It’s indeed understandable to lose sight of Father Christmas with the transformation of this holiday into one that, as of late, is used commercially as a lucrative crutch solely to make profit. It’s understandable to abandon Santa Claus after hearing countless people deny his very physical or even spiritual existence. After all, one tends to
Two subjects that most people will never expect to find in the same sentence are Santa Claus and nuclear fallout. While it is true that finding a similarity between both of these subjects would seem like the pursuit of a deranged conspiracy theorist, one thing they can share is the method in which their debunking is presented on YouTube. The videos in question are Five Stupid things About Santa Claus, by Steve Shives, and Millions Die from Fukhishima Fallout!, by Thunderf00t. In both cases the narrator takes his outlandish category and uses confidence and other subtle psychological devices to subconsciously convince his audience of the validity of his point of view. In doing this, both show a mastery of communication by using the same method
Being a woman is problematic. Whether you see it or not, discrimination against women occurs daily. People need to be informed on how discrimination occurs in the US, worldwide and in “The Handmaid’s Tale”. Taking a look at how discrimination occurs worldwide, will help us to better understand the topic. There are 195 countries in this world, and discrimination occurs in each one.
This passage presents a discussion about arguments concerning the existence of Santa Claus. This is an important debate for children everywhere because of the Christmas spirit that Santa Claus instills in them. The two positions argue whether or not Santa Claus exists or not. Both viewpoints have valid claims warranting consideration. For example, evidence indicates that Santa Claus is only imaginary. In contrast, opposing evidence suggests that he is real. While both sides of the issue have valid points, the claim that Santa Claus exists is the stronger supported, the position supported by a preponderance of the evidence cited in the passages. The most convincing and forceful reasons in support of this position are that he lives in a unseeable world, he is what brings joy to Christmas, and those who do not believe in him are only skeptics. Accordingly, these reasons and opposing viewpoints will be discussed next.
“Santa Claus is Coming to Town”, is a christmas carol for kids to encourage them to have a good behavior because Santa would know who's been bad or good. It gets the attention of kids with the first line, “You better watch out” and then comfortes kids with the line, “Santa Claus is Coming to Town”. In 1932, the song was created by John Frederick, Coots, and Haven Gillespie. The song originated from the United States. Specifically, it created on a subway in New York as they were going to a music publisher’s office. Christmas was a holiday to look forward to in the 1930s, however the writers, Coots and Gillespie, had no idea how successful the song would eventually be. 2 years of frustration bombarded the writers as record labels were afraid
Simple animated characters enhance the elements of their advertisement compared to other advertisements where the magazine is overwhelmed with food pictures with descriptive words. With happy animated characters cheering around the Kid’s Crest, the advertisement shows the excitement of the toothpaste in comparison to the overwhelming collage of pictures and texts on the adjoin page. This juxtaposition helps to capture the attention of the consumer. In fact, the images encapsulate the sociable of the readers, because there is truly nothing more approachable than the characters from the comic book. The color of the character also serves to strengthen the friendly appeal – blue, the most faithful color, naturally evokes a response from the children and parents who read this magazine. Together, blue colored Crest characters create a trust in
This advertisement focuses on an older man, and a small child who is learning to walk. The two of them are in an attractive summer outdoor setting, presumably on a warm day. The bright green leaves on the trees in the background help to add a sense of desire to be outdoors on such a day, especially if Canada is home. The colours and bright lighting help translate signifiers of hope and future in life’s many gifts that nature has to offer. The image is very clear and crisp, hiding nothing from the eye; providing total transparency to the viewer. The railing, column and roof covering creates white space, which helps the reader focus on the two characters, and also amplifies the linguistic message in the top right corner. The man, who appears to be the grandfather of the small child, is featured embracing her fingers, symbolizing love, trust, and support. The child’s gentle grasp
The majority of people are tired of the extreme inhibitions of political correctness, but most modern societies have been so self-brow-beaten over past mistreatment of ethnic, gender, religious or behavioural minorities, our society has been atomized into a legion of complainant groups, competing fiercely for official sympathy and reparations. It will be seen that one of Donald Trump’s benefactions has been to reject this tendency. Even my Jewish wife is delighted to hear our American friends say and send cards reading “Merry Christmas” and I suspect even many Muslims are slightly relieved to have an American president and Secretary of State who call Islamist extremism by its rightful name. All groups must be respected and everyone must be