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'Rhetorical Analysis Of The Magic Of Santa'

Decent Essays

The print ad, “The Magic of Santa”, does an effective job at reaching its targeted audience: a newly formed family with young children. “The Magic of Santa” conveys the criteria: accessible contact information, a reward for purchasing his product, invites the reader, and illustrates visual magnetism. The emotional response to these elements of an ad are important to attaining the interest of a targeted audience and connecting the rhetorical appeal to visualization.
The palette of the ad is limited to shades of green, red, and a few neutral colors that serve as the medium. Santa Claus is seen sitting next to two young girls, one is praying, while the other has a fascinated gaze emanating among her face. They are all present inside of a Cabin with the floor and walls made out of a similar gradient wood texture. Components of the background consent of a Christmas tree, wreath, stuffed animal, lamp, dog, and presents.
The author’s contact information is accessible for the audience without a need for an outside source. His website, email address, phone number, prices, and studio name are all present. They are strategically centered on the page; located underneath the most …show more content…

The theme of this ad serves to instill holiday cheer within the reader. Traditional aspects of the print ad, such as a Christmas tree with ornaments, presents with the iconic wrapping and bow, and cookies set out for Santa will draw the reader's attention. The author’s tactic for connecting his audience with the image is by compelling them to form a nostalgic response towards the ad. A newly formed family who have younger children would feel a connection to the girls sitting around the table next to their Holiday idol, Santa Claus. After the readers analyze the ad, they would form a mental image of the their children in the Christmas

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