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Rhetorical Analysis Of My Dad's Story '

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If a company wishes to attract new customers, a clever idea they do is to find a way to entertain them. For over thirty years, MetLife has used their prominent partner Snoopy and the rest of Charles Schulz’s Peanut gang to lure new customers in their life insurance business. Esther Lee, global chief marketing officer of MetLife, has stated that over thirty years ago MetLife has brought Snoopy into their company in order to seem more friendly and more approachable. Snoopy helped drive MetLife and served as an important role to the company for decades. In recent years, MetLife has been using new rhetorical tactics to attract new customers like changing their tagline to “MetLife: Navigating life together,” and creating commercials and ads that …show more content…

After the daughter utters these words, the commercial then reveals a montage of the father struggling with his multiple part time jobs and his difficult financial issues. It then shows the father in a job interview hoping to eventually earn money for him and his daughter. Within the montage it displays scenes of him and his daughter showing affection towards each other with a piercing orchestra in the background to help intensive the fact that the father will do anything for his young daughter. The viewers may begin to feel sympathy for the daughter and father because of their …show more content…

The harrowing music and montages of the daughter and father together forms lumps in the audience’s throats. From the beginning of the commercial to the end, the audience’s emotions were manipulated. Parents being the main audience of this commercial may possibly take the role of the father because they too would want to sacrifice anything for their child’s happiness, education, and even life. MetLife also used ethos in order to build a trust towards their possible customers. Not being directly stated, MetLife wants the viewers to know that they care for the success and well being of all children and parents by simply stating at the end of a the video that everyone has a dream for their children; if they share it with MetLife by using the website linked to the video, that dream could become a reality all by the help of MetLife insurance. MetLife used great examples of rhetorical tactics in their popular commercial “‘My Dad’s Story’: Dream for my Child” to not only bring in a wide varity of an audience but to also capture the emotional events that parents may experience on a daily basis. This commercial demonstrates how MetLife cares for their customers and hopes to catch the hearts of new

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