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Rhetorical Analysis Of Graham Hill 'Less Stuff, More Happiness'

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In March 2017, Graham Hill delivers his speech “ Less Stuff, More Happiness” at Technology, Entertainment, and Design (TED) to a group of sophisticated individuals to try to persuade them that less “stuff” does equal more happiness. Graham Hill has an idea that living in a 420 square foot apartment in Manhattan can be spacious and a person who has less “stuff” can create less of an environmental footprint. Hill is a strong believer that less equals more and he uses the mode of logic of logos, facts and statistics, to show the specific ways personal space changes. Hill uses common ground to give the audience a chance to think about the different strategies they can change their personal space.
Graham Hill used logos the most which is a …show more content…

Hill provides the audience with a chance to see how having less belongings can cause happiness through a logical perspective. Hill chose this casual tone for his speech because he was speaking to a large group of intellectuals who focus more on the business side of how a few proposals work. Graham Hill is a knowledgeable and fair speaker because he gives the audience a better understanding about how personal space is changing over the course of generations.
Graham Hill uses syntax considerably throughout his speech. The way the sentences were organized were most important to least important. Doing this, created a better understanding behind the statistics of his theory in the beginning and then had more of an emotional appeal towards the middle and end. Putting the most important sentences first gives the audience a better understanding about Hill’s topic and reasoning behind the evidence. Also, putting the least important ideas towards the middle and end left room for summarizing the important parts and letting more of the audience have a slightly better comprehension of the subject. Most of the facts and statistics were clustered together, whereas the more emotional information was clustered together. The audience is given the chance to think about how personal space has changed over time because “...we have become such good shoppers that we need even

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