In Mrs. Smith’s English class we are making commercials that have to do with ethos, pathos, and logos and we have to make a commercial. We had to find a person that we can make seem like everyone else but at the same time be the person they are themselves. For my commercial I did a video of a guy named Bill Pidgeon and how he was running for president. I had to make things up so everyone would like him and not just one group of people. Doing this project was actually more fun than I thought, but what can really get you is if you work with a partner. You better make sure that both of you do a lot of work on it and don’t just goof off, like Mrs Smith says before you start. In this unit it’s all about how politicians use the words that …show more content…
My opinion of the whole project that it was fun, but hard and the good part about it is that you will learn more than you think when you start this project and when you finish it because you will even see that some candidates on T.v are actually lying to you or you can catch them not doing what they are saying …show more content…
The easy parts of this essay are at the start when you're not doing a lot, but looking for adds on the computer, and doing different stuff on packets like, find a video or ethos,pathos,and logos and tell how you seen those three in the video. When starting the project you will think that it is going to be easy and actually I really is and when you start to get deeper into it may get hard, but that is when Mrs Smith can really help you on what you need to do and how to do it the easy way where it is faster, easier, and better. This project can be easy if you know all the stuff about computer or have done this before because it is almost done on all computers and done by using the computer and that is part of the reason why it was easy because the computer could help you with it if you want to edit the commercial. Other than all the hard parts and the easy parts of this project, it is a fun project to do if you are a person who loves computers or not. The project does have a lot of fun into it when you want it
The popular companies showcase their best Super Bowl commercials every year. The popular brands understand the importance of their television advertisement in order to reach the public by associating their products through short stories, testimonies, and humor. This year for the 50th Super Bowl celebration, the Mini Cooper connected with their audience through Serena Williams’s story of how she overcame labels that were given to her as a professional athlete. The author of this commercial connects to the audience through pathos and in order to build credibility he uses ethos.
My mom is the biggest supporter that I have, and Procter and Gamble (P&G) demonstrates this perfectly in their commercial. This commercial was featured during the 2016 Rio Olympics for a universal audience to see. Procter and Gamble put together a tear-jerking, heart warming, incredibly relatable commercial to promote their products and what they stand for as a company. They appeal to everyone who had a mom who supported them in some way and especially target moms who care for their children and want what is best for them. The usage of ethos, logos, pathos, and kairos play a very important role in ensuring their commercial is effective. Rhetorical fallacies are also important to P&G for making a persuasive and effective argument, although that argument may be false. The usage of
It was the first talking Gecko America had ever seen. The Geico Gecko was a worldwide phenomenon which advertised for Geico's auto mobile insurance starting in 1993. The audience could explain him having “ ..constant good cheer, insatiable need to meet people,...” which any person would love because he resembles a good person who loves their job ( A Word From Our Sponsor ). In 2004, the next catchy advertisement saying came along as “So easy a caveman can do it” ( GEICO History ). People, notably adults, want simple and easy so the advertisement was conformed to that particular audience. Many advertisements, including Gecio’s, use different devices to overall influence and sell their products to a specific market. Geico's advertisements have grabbed the audience's attention for decades, though what about now?
There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers
Rhetorical Analysis breaks down things into parts and then explains how the parts work together to make a certain effect either to persuade, entertain or inform. I am go to talk about the restaurant Apple Bee's different commercials. I pick one of Apple Bee's commercials which is a more modern commercial, and I picked a commercial that is an older commercial. I will explain their message they are trying to put out and who their audience are.
Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.
Every parent's biggest fear is losing their child, and Nationwide knows that. The popular car insurance company aired their annual super bowl commercial that left viewers feeling as if they had lost a child as well. Nationwide puts in place a scare tactic to leave its viewers fearing that if they don’t purchase this car insurance their children will die too. Advertisers in general use manipulating tactics such as fear, to scare certain groups into buying their products.
Super Bowl 50 brought in 115 million viewers to watch the game, which makes for a great opportunity for businesses to promote their product or service. With there being so many commercials airing during the super bowl each business must make their commercial stand out the most. “Wiener Stampede” is very ingenious as it persuades people that like dogs to use there condiments.
Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products
An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.
When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical
Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.
This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against
this article the author(John Whitaker) discusses an Everlast commercial that is only a minute and 30 seconds long but carries a powerful message. The commercial starts off with a small child running through what appears to be a bad neighborhood. As the commercial goes on we realize that he is not in a bad neighborhood but just lives in abject poverty. However, it seems that he has a really strong passion for boxing. This is shown when by the child’s constant training in a worn down gym. Everything the boy has trained for has led him to the moment of his big match in which he faces a bigger opponent. He emerges from the fight victorious. As the boxer and his little brother are walking home from the match they are approached by some kid trying to rob them. The boxer slowly gives him the money and the robber runs off with it. The boxer’s little brother then turns to ask, “Why didn’t you just beat him up” and boxer relies, “He is hungry.” Right after that the statement “Boxing makes you bigger” appears on the screen. This statement is the main