‘Lyft’ me up; entering a new market
Introduction
Lyft is a private San Francisco based Transportation Network Company which was initiated in 2007 as a Zimride, founded by Logan Green and John Zimmer. The motto of the company is “your friend with a car”. This company is based in an online enabled platform where the passenger is connected with the drivers using the non-commercial vehicles. Generally, Lyft has been the ride-sharing company operating in different cities of the US and recently on July 2014, it has re-launched in New York City. Lyft uses pink moustache as a logo in front of their service car.
Finance
Every business has their own capital funding. The main strategy is to offer a friendly, safe and affordable transportation. They
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Recently, it is going to implement oracle human capital management system that helps to collect data and analytics for picking up the right candidates.
Lyft has been one of the growing ride-sharing network in the market place that has changed the way of viewing the transportation. It generally hires the privately owned drivers for transportation which is completely different from its other ride-sharing competitors. In the case study, the way of the business functions has been highly affected as it was launched in New York City. It had to run its business using licensed driver through the City’s Taxis and Limousine Commission. It had to hire the drivers that fulfilled the host requirements such as; passing the drug test, attending driving course in every three years and finger printed. Instead of the bumpy start the business is ploughing its way to be one of the best ride-sharing network in New York City.
Stakeholders
Stakeholders are the significant part whose actions determine the outcomes of your business actions. Stakeholder are very critical to the success of actions in the business. Stakeholder management is one of the basic requirement for making big difference in the outcome of business decisions.
Stakeholder’s analysis is the way to identify the key factors whose influence will have a greater impact that helps to plan the support to get success. There are the benefits of stakeholder’s analysis such as; it helps to improve the
An important way to promote growth is being clear how Lyft will differentiate itself from its competitors. One differentiator is Lyft’s safety advantages such as the driver screening, insurance, and conduct enforcement policies. This is be a key factor promoted
His academic background is in Graphic Design at UQAM and a Bachelor’s of Fine Arts
A stakeholder is someone who someone who benefits or is burdened by a corporation, or someone who the corporation benefits or is burdened by. (Steiner). Stakeholders are represented by two main groups; primary and secondary
Hannah A. Posen begins her note with questioning the effectiveness of the existing taxi regulation in the sharing economy era, particularly by forcing the Uber comply with it. The author argues that the existing regulation were enacted in the era before innovation and technology were developed into the level that people could not have been imagined. Therefore, forcing Uber, technology based transportation service company, to comply with the outdated taxi regulation is not the best solution. Instead, she believes that regulator should focus to customer interest and allow Uber to operate under the experimental regulations for safety. According to Posen, the benefit of experimental regulations are flexible and able to evaluate or reshape as more information and data on these kind of services becomes more available in the future.
Transportation of goods and people plays a huge role in globalization and self-driving cars have the power to impact transportation in a monumental way. Take Daimler’s Freightliner Inspiration for instance. This 18-wheel truck can transport goods without a driver (O 'Kane, S., 2015). Owners can wave goodbye to the cost of a driver’s salary, training, insurance, supervision, and more. This cost reduction will enable companies to lower their prices, thus attracting more international buyers. At the same time, however, this will also encourage more domestic sales. The amazing Elon Musk is a pioneer of transportation of all kinds. Between his spaceships at Space X, his design for the Hyperloop, an unbelievably fast intercity public transit vehicle, and his all-electric cars at Tesla Motors, Musk is reshaping the automotive landscape (Musk, E., 2015). Because Musk is a man
[Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly, Zipcar seized 80% of US market share, making it the strong player in the market. Secondly, as the company is able to acquire its competitors (Flexcar-US, Streetcar Ltd-UK), they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly, Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility, make it available close to where people live or work and need access to vehicle, which is one of the threat of car renting. The company also allows the members to use a car when required, which provides true flexibility. Supported by advanced technology (RFID System r),
Contracts and agreement for these vehicles are tailored to specific organization’s need. For example, Avis Budget Group, Inc., “acquires many of its rental vehicles pursuant to repurchase and guaranteed depreciation programs established by automobile manufacturers” (Avis, 2015). Nighthawk packages should offer incentive such as vehicle repurchasing and replacement, extended powertrain guarantees, vehicle customization, and quantity discount for large buyers. Repurchase rental cars will reduce long-term maintenance and liability cost and increase bottom line for the rental companies. Nighthawk will benefit by selling more Ecostar with fairly steady and consistent buyers. It will also benefit from resale of certified pre-owned Ecostar while gaining more individual customers. Finally, partnership with taxi companies (such as the yellow taxi, New York City) in major cities across the United States. According to 2014 Taxicab Fact Book, there are 13,437 medallions—yellow taxi operator license in New York City alone with 60% of the vehicles are of hybrid-electric type and average life of 3.3 years and 2.6 miles per trip (Taxi & Limousine Commission, 2015, p.1). The partnership will provide avenue for Nighthawk to acquire reliable and sustainable buyers that will contribute to achieving the goal of becoming the number one selling vehicle. Nighthawk should use the same strategy for rental companies and modify it fit each taxi company’s requirement both in product and in
A stakeholder is a party that has an interest in a company. It may affect by the business or organization actions. Typically, the prime stakeholders are customers and employees. Patagonia is eco-friendly clothes are gaining the support of consumers and non-governmental organizations in the U.S. Since the company is a certified B Corp, they provide workers with certain benefits, the community and the environment. Patagonia outdoor clothing and gear retailer is well known for sustainability. They protect the environment and inspire social change. The company overall environmental and social performance is measured and independently verified a third party. Patagonia believes that full of practice transparency will be the ones in the future rewarded
The opening words to this company’s own about us page is “Uber is evolving the way the world moves.” For most organizations, this would be considered hyperbolic gloating- but in just six short years of existence, Uber truly has begun a revolution. What began as a fast way to get a ride has revolutionized the transportation industry, influenced new companies in the housing market, and sparked a debate that has seen the creation of new laws and regulations. The company may be evolving the way the world moves, but the nature of change means that certain risks are inherent. Thus, the "evolution" has been met with legitimate criticism from politicians and competing cab services. Uber has become a billion dollar company, and to begin understanding
Uber is a San Francisco based high tech company that sources ride transportation service and food delivery service through a mobile app. Uber was founded in 2009 by Garrett Camp (co-founder of StumbleUpon, a web discovery platform) and Travis Kalanick. The company’s mission statement is “transportation as reliable as running water, everywhere for everyone.” Accordingly, Uber is the largest and most well-known mobile ride sourcing company in the industry. It has expanded to more than 300 cities across 60 countries (SharesPost Financial Corporation, n.d.). The company is currently going through the hyper-growth phase- both in geographic expansion and in fund raising (SharesPost Financial Corporation, n.d.).
Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. Stakeholders are any individual, group or business with a vested interest (a stake) in the success of an organization is considered to be a stakeholder. A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a
The use of ride-sharing applications has become a popular choice to travel from one destination to another. In the past, cities were dominated by the use of taxis as a means of ride choice. As technology and society has evolved, ride-share applications such as Lyft have become a dominating choice for travel. After completing a PEST and SWOT analysis, Lyft can analyze how to proceed going forward to continue its growth and success.
Uber is the new taxi. It has innovation written all over it and taxis are slowly becoming a service of the past with Uber and Lyft now taking over the markets. Global Positioning System, also known as GPS, is the way Uber has been networking with its customers. Geographic Information System allows Uber to operate more efficiently and even saves them 10-30% (http://www.esri.com/what-is-gis). Location Based Services allow a device to be known at its current location. Uber has taken advantage of these three technologies and made them applicable to their job everyday which has provided them with very much success. This business case will discuss ultimately the successes and the roadblocks Uber has encountered since they opened, as well as recommendations to situations they have encountered over the years. Uber is cheaper, more efficient, and a better service than any taxi on the market.
In today’s time where the price of the vehicle is increasing, the cost to maintain it is becoming more difficult. In such situations, car sharing is the need of time. Car sharing plays a big role to meet the demands of the people who doesn’t use the vehicles often or who cannot afford to have one, which in ways helps to solve public and environment issues as well. Car sharing (often used in North America or Europe) or Car clubs (used in UK) allows people to rent a car for short time periods, often by the hourly basis. The organization which rents the car can either be commercial business or may be a public agency, cooperative or ad-hoc grouping.
Carpooling or ridesharing is a major process to avoid the congestion of vehicle in a particular place. This process is nothing but sharing the car to travel more than one member on the same vehicle. Uber, the transportation service has added this technique recently to manage the huge number of utilizers. If we are using this ride-sharing technique, we can reduce the each person’s other expenditure like fuel costs, tolls and pressure of driving.