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Retention In Nursing

Decent Essays

An administrative problem as complex as recruitment and retention creates complex and long-term planning, implementation, monitoring, maintenance and considerable foresight to manage current projects and project future needs. Many of the recommendations can begin immediately but the measured results may not be seen for nearly a decade. Leadership in rural health settings fall under two areas, just like the nurses that serve the same facilities; long-term and those building a career. Administrators and priorities can change, effecting the ultimate results due to reallocation of time, talent and treasure. Staying the course on increasing rural nurse recruitment and retention is at the core of the issue. Documented shortages have been discussed since the mid-1940’s (Fletcher, 1954) when nursing was considered a critical occupation. If our predecessors had developed and maintained good recruitment and retention strategies, where would we be today? Imagery of the profession is easily addressed and the timeline is essentially immediate. Working with the marketing department, system wide, the look and feel of nursing imagery can change almost overnight. Incorporating these fresh images in established campaigns does not change campaign timelines, instead it updates the look and feel of the …show more content…

Therefore, the timeline can be established with the understanding that it may change frequently. A benefit to digital media is the adaptability and speed at which messaging can change. Research must be done to make current recommendations, along with traditional channels. However, staying current may require abandoning a particular channel midstream and moving to a new, hot application that appeals to the generation being

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