This thesis presents a comprehensive review of analysis marketing and improve market through software.
In according to thesis title is “Analysis and development of functional support to marketing activities using Odoo”, it is tried to assess some aspects market from software solution and how software can be supporting marketing activities.
In this study, the author tried to explain the main differences between companies, the main aspect considers customer relationship management (CRM) how customer’s relationship affects to market.
The Company by software solution how can this aspect of Modern marketing develop and improve own business process. In addition, they how can have a professional relationship via a software solution to simple way.
…show more content…
Moreover, it is mentioned how CRM system and IT system causes are successful in this Company. Especially revenue and financial success.
Also its mentioned what is CRM system, why CRM system and CRM software is important in market, and then it is said that type of CRM system and software and new instruments that it is useful for modern marketing and CRM System , what are features and advantage and disadvantage CRM software.
The Second chapter, it is introduced “what is Odoo?” this introduction adds the trough several websites and books .The especially official website(odoo.com).in this part its explained properties and Gorge Moss point of view about Odoo , who is author “Working with Odoo.”
Next part is about Odoo SA (company) which it is explained History of the company and gets awards and global certification and why this software selected, also it is explained all of the features and all apps with details. This Chapter presents every app how and where is useful or helpful in the business process and which Market
…show more content…
There are three mains assessing. First assessing, it is collected the “Captera” website, in this part some software introduced and then elaborated every feature of every software. Exactly 22 products analyzed with product details and CRM features (include 16 features.) and average rating. Average rating in according to the number of reviews from customers. Before analyzing of products, there is the summary of each product, which it is described why this product is selected and which aspect of the product is more important for customers.
The Second part, it is presented most popular software, why and how companies should be understood popular software, it is explained. This part assessed via several factors like the number of customers, number like in Facebook and followers on Twitter.
The Second assessment, it is assessed software via other main features, and then there are some tables that every software elaborated with more details. it is that point said these some evaluating in according to give rank which customers send them.
General rate, satisfaction, pricing, devices supported, language, pricing model, types of customers and extension are all of the aspects that it is showed to every
CRM systems consist of history purchase and information of customers. It can help track customer more easily. It can reduce the process time and increase productivity.It will resist the activities of competitors attempting to attract customers’ patronage. Customers will loyal and would not switch
From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as
Application software is essential to make workers more efficient as well as maintain company information. However, determining the best software to use is often difficult. Your course readings provide an IT Performance Model to determine how software contributes to the company. What are the individual areas in this model and how would they be used to determine the type of software needed for an organization? Are there any areas that were left out and how would they be incorporated in this model?
* The CRM systems helped the company in differentiating its service as well as optimizing some of the activities which lead to the reduction in operational costs. For eg. OnQ Reservation used data from the CRM, allows the agent to access callers’ personal dossier and update their preferences. This helped in reducing the call time as well as promoted the cross selling. Another example is having information prior to
Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.
Bata uses sales management and customer support in the CRM system to gather data about their customer and used to facilitate customer service transactions by making the information needed to resolve the issue or concern readily available to those dealing with the customers. This results in more satisfied customers, a more profitable business and more resources available to the support staff. Furthermore, CRM systems are a great help to the management in deciding on the future course of the company. (Andrew, 2011). In order for Bata to increase their profit they are trying to maximize their customer
The system allows to company to modernize its strategies and processing more efficiently than its competitors
This step creates model of the software system based on the stockholder’s requirements, then requirements are analyzed again to produce a fine model of the software
An effective Customer Relationship Management (CRM) program can be used to identify, retain, satisfy and obtain customers by using technology to optimize strategies for understanding customers’ needs to manage business interactions with current, former, and prospective customers. Additionally, CRM also enables companies to maximize internal, external, marketing and customer service operations to better address the needs of the customer building a better relationship with customers that a more profitable. (Ahmad & Buttle, 2001)
Customer relationship management (CRM) is widely implemented and centralized system which offers a place for interaction under a company. An employee can handle again the repeated problem which occurred in the past by re-investigate it. Besides, CRM provides a place to identify what customers wants. Employees can track customer’s expectation by their feedback and communication that can improve their buying experience and stay interact with customer in order to understand their true needs.CRM also has ability to let the company see the customer interaction in clear picture. Different customers from different segments require different products and services, but this complex situation can handle well by CRM. Furthermore, CRM provides quality and efficiency system in the company management that helps company achieves their success by building long-term customer relationship.
To provide tools that help companies satisfy their customers, Customer Relationship Management Systems include different technologies. They use software such as SAP AG, Oracle, Siebel Systems, Epiphany, and People Soft. All of the mentioned software are
Developing an application passes through many steps such as analysis , designing , programming and production .After we have an application, we start looking for the quality of this application , this stage not less important than the previous .We should acknowledge that the quality of the application is one the most important factors to success the application . According to the IEEE Standard Glossary of Software
To evaluate capability of software organization, a lot of challenges are need to be take consideration. Such as, how do we know if an organization will develop stratified software or good software for us? How many defects, how many kinds of defects will we need to take to maintain for these final software products produced by these unknown software companies? And how many elements will affect the result of evaluation?
Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service
Market Analysis: The analysis shows the preference of people which products they would like to use.