Reinhart: A Case Study

The Suburban Select segment represents a more lucrative niche for this product. Exotic Fruit Bars will thrive by catering to affluent parents who typically shop for their groceries at higher-end grocery retailers such as Provigo, Loblaws, IGA and health food grocery stores. The parents in this niche segment are health conscious and wealthy consumers who are willing to

A majority of my food was purchased from the Wal-Mart near my home. The store is less than three miles from my house. The peaches were purchased curb side at a fresh fruit stand in Clanton, Al.

Driscoll's Berries is the United States’ top distributor for all berries including raspberries, blueberries, strawberries, and blackberries. Driscoll’s was founded in 1904 by the Driscoll brothers, Richard and Donald. Their current headquarters are located in Watsonville, California and their CEO is Miles Reiter. This company sells both conventional and organic berries that can be distinguished by their different packaging. They claim to follow the Good Agricultural Practices for food safety, which indicates that they follow rules on food safety set by Food and Agriculture Organization (FOA) of the United Nations. Moreover, Driscoll also boasts having a history of being generous to those in need. Following World War II Driscoll gave 600 formerly interned Japanese-Americans families an opportunity to earn money and rebuild their lives after they lost everything. Driscoll’s leased “a lot of virgin ground at the time and they encouraged Japanese Americans to share-crop the land.” (Sammon) This is one example of how Driscoll has helped the community in the past.

Even though our eating habits have changed more in recent years, the imagery used in to sell food is still old fashioned. The fact that we are more inclined to go for food that is all natural and fresh from the farms enables these corporations to capitalize on that albeit falsely. The multi- national corporations are taking advantage of this by resorting to chemical use to ripen foods like tomatoes, thereby ensuring all year round supply of food stuff that is otherwise seasonal.

As Top Juice transitions from a small family business with a little infrastructure in terms of staff, rapid expansion presented challenges. Although major players such as Boost Juice and Sumo Salad holds larger market share, Top Juice strives to develop strong relationships with staff, establish direct relationships with local growers, expand through franchising and provide consumers unique, top quality and fresh produce.

The Jamba Juice Company, a company that specializes in smoothies and baked goods, is wanting to expand into the states of Kansas and Missouri. As I begin my job as a manager at the Aurora, Illinois store, my goals are to train the employees properly, improve the relationships among the employees, and increase the overall sales at this location. The corporate culture at Jamba Juice is centered around FIBER, especially focusing on health and well-being. Jamba Juice believes in serving products that are good for you. It amazes me how this company only uses real whole fruit and vegetables in every single item that is served (Forbes).

The clients leave their stores with a better feeling about themselves since they understand that when they choose Jamba, they have opted for a healthier lifestyle.”(jambajucie.com) Jamba Juice must try to execute this vision statement by adding organic fruits and vegetables and advertising on the new addition. People want to sat healthy and aren’t going to go to Jamba Juice if they find out it is not healthy. Jamba Juice needs to market them so that it can make a better impression of the store in people’s mind.

FreshDirect have advances online and food technology and had good knowledge in management but they are weak to deliver coverage and daily food usage products.

Given these points, and with any complex and dynamic industry, the ebb and flow of positive and negative forces are ever-preesent and stakeholders must adapt to survive. The Canned Fruit & Vegetable Processing is no exception yet the current and prevailing forces are relatively stable affording all stakeholders the opportunity to adapt, improve, and advantage value-added principles and procedures while fueling growth and profits. All things considered, from a regulatory and policy compliance point of view, the industry offers entrepreneurs and existing players a fertile environment to offer a wide range of compliant, high quality products at competitive price points that benefit the consumer and satisfy their ethical desires and demands.

For instance, FreshDirect is able to save up on its operating costs by eliminating the middleman, thus creating a more efficient supply chain. Because of this set-up, the company is able to pass on the savings to its customers, thus offering goods at cheaper costs. FreshDirect orders directly from farmers, beef processors, and other producers of fresh products, thus providing their customers fresher products with minimal spoilage. In addition, stringent quality assurance measures, including the Daily Produce Rating System, allow the company to provide fresh produce to its

The increased demand for reliable food in the interested better health and nutrition has greatly influenced the whole food system (consumers, producers, authorities). Fruits and vegetables play an important role in a healthy, balanced diet. They contain vitamins, minerals, fibers, sugars, as well as other minor nutrients. The types and amounts of available fruits and vegetables have expanded globally, and consumers can now obtain products from all over the world. However, in recent years, consumers have experienced numerous negative incidents such as unsafe levels of residual pesticide in exported fruits and vegetables, which has prompted greater awareness of geographical

Fyffes procures its products worldwide and is one of the leading distributors of southern hemisphere fresh produce in Europe, in particular fresh produce sourced from South Africa and South America. The most common themes arising from the top managers so far involved the need to foster relationships among the SBUs and work with each other to reduce costs (Geoff Percival, 2012). It is critical for the relationship between the suppliers (Other region markets) and the distributors (UK, Ireland and EU). The four SBUs work together for the fresh fruits supplying and selling, the company launched its worldoffruit.com web site and subsidiary, offering Internet-based business-to-business fruits and vegetables sourcing and information supporting the company's operations are its network of 100 storage, distribution, ripening, and other facilities, a fleet of 17 company-owned or leased temperature-controlled ships, and its own land-based transportation fleet, it can share and reduce the transport cost. The synergy management of the four SBUs also helps Fyffes add more value to the supply chain and make the delivery more efficient.

Get the freshest produce you can afford. Inspect the fruit or vegetable for any visible blemishes. If you plan to eat cook them the day of purchase, then go ahead and take advantage of the produce that’s marked down due to ripeness. However, if your goal is to stock up for the next couple of weeks, skip the over-ripe stuff.

Besides that, Juicy Fruitti had determined an affordable price for their products which is only RM4. No matter what income level of customer also have the ability to buy this juice and consume it because it was cheap and good for health.

However, there are some weight watchers who will raise their eyebrows if I tell them that this fruit should be part of their diet. They will soon know why this awesome fruit deserves to be loved and eaten. And for all those people who are NOT inspired to eat this soft, rich creamy, delicious, beneficial fruit packed with nutrients and essential vitamins, that will make you want it.