Reduction of Malpractice in Pharmaceutical Advertising

Direct-to-consumer (DTC) marketing of pharmaceuticals has grown increasingly in the past decade. The American public views prescription drug advertising for a wide range of medical conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also have taken the position that the advertisements garner unearned trust from the public, are misleading, and promote unnecessary use of prescription drugs for common problems associated with aging. Proponents counter that DTC ads help eliminate stigmas associated with certain medical conditions, give patients an active role in their health care management, and

The disclosure of these payments will increase transparency of physicians’ relationship with the manufacturers. Although the Sunshine Act does not prohibit mutually beneficial exchange between health providers and the industry, the amount of money spent by the industry has been gradually declining. “When shared within the appropriate context, the data collected by the Open Payment program helps patients to learn more about industry-physician collaborations and understand how these interactions benefit their health.” Open Payment Act works to ensure that the collaborative interactions between manufacturers and physicians meet high ethical standards; they must be compliance with laws, regulations, and government guidance. With the help of

Bill Maher once mocked the aggressive nature of the drug advertisements that direct you to tell your doctor that their drug is right for you. “Tell your doctor? Shouldn’t your doctor tell you what drugs you need. When you tell your doctor isn’t he just a dealer at that point,” said Bill Maher. The American public generally trusts their government to protect them from the hidden dangers prescription and over-the-counter drugs. However, that trust isn’t fully warranted as the FDA has been featured in the GAO report of “high risk” agencies which need drastic reforms. After all, the FDA is in charge of regulating the shameless drug advertisements that inundate the airwaves.

The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in the healthcare industry. These companies often use various advertising methods to influence members of the public to request their products and services without adequate knowledge of their effectiveness and implications to their medical condition.

Traditional doctors prescribe their patients all types of drugs to treat conditions and diseases. Most people trust their physicians to give them the best care possible, but many doctors prescribe and recommend medications based on their relationship with a company. Pharmaceutical companies pay doctors or even provide meals, in exchange for meetings and education. In an article from Time Magazine from September 18, 2014, Your Doctor Should Reveal Biases and Pharma Ties, Says Group, author Alexandra Sifferlin explains the issue with these relationships. Sifferlin uses ethos, logos, pathos, and links to respectable websites to convince readers that patients should be made aware by their physicians of ties pharmaceutical companies and their positions of controversial practices.

In Marcia Angell’s book, The Truth About the Drug Companies: How They Deceive Us and What to do About It, she reveals to readers the truth about what the pharmaceutical drug companies do to make money and how it effects us as customers and patients. Angell shows through her use of facts from credible sources and her use of statistic and knowledge on the subject that the pharmaceutical industry has transformed into one that is more profit based than one that is trying to help out people with innovative medication.

The Pharmaceutical industry has been in the spotlight for decades due to the fact that they have a reputation for being unethical in its marketing strategies. In The Washington Post Shannon Brownlee (2008) states, “We try never to forget that medicine is for the people. It is not for the profits. The profits follow.” This honorable statement is completely lost in today’s world of pharmaceutical marketing tactics. These tactics are often deceptive and biased. Big Pharma consistently forgets their moral purpose and focuses primarily on the almighty dollar. Big Pharma is working on restoring their reputation by reforming their ethical code of conduct.

During this time the first DTC print advertisement for Merck an “antipneumococcal vaccine, Pneumovax(pneumococcal vaccine polyvalent) was printed in Reader’s Digest (Ventola).” That created a chain effect and shortly later “Boots Pharmaceuticals ran the first DTC broadcast advertisement, which promoted the lower price of its prescription brand of ibuprofen (Rufen), compared with Motrin (Ventola).” Today, the US pharmaceutical industry spends $3.1 billion on advertising prescription drugs directly to consumers.

Society’s role in protecting the consumers of prescription medicines is to actively play a role in the process that pharmaceutical companies follow when developing, testing and releasing new prescription meds into the market. All medication has side effects that issue warnings about what the medication can cause to your being. Physicians and patients need to both play an important role in giving the correct symptoms and doctors reading and diagnosing the patients symptoms. Doctors need to prescribe the correct medication to patients and should be very familiar with that medicine’s possible

There are existing FDA regulatory standards about truthful drug advertising and promotion. It is FDA's mission to ensure the enforcement of better communication of labeling and promotional information. The mere inclusion of disease information in promotional materials is discouraged as it is misleading. Based on a study conducted by FDA, they found out that exposure to disease information as part of DTC prescription drug ad leads people to believe that a drug treats or addresses all the conditions mentioned in the disease

October 2012’s Hurricane Sandy shock America by submerging cities underwater, leaving about 149 people dead, over thousands of people homeless, and millions of people without power.(Lignier & Moore, 2015; Sharp & Reference, 2012). Storms like these are predicted to occur every 700 years according to National Aeronautics and Space Administration (NASA).(Lignier & Moore, 2015)

Think about how often you are watching your favorite show on television and all of a sudden you are interrupted by a commercial. The commercial begins with the following words, “Do you suffer with …” and this question follows with the following sentence, “if so, then talk to your doctor about … (the name of the medication that is being advertised)”. These prescription drug advertisements are being shown all over the United States multiple times a day. It is these advertisements that are used for publicity and marketing that are affecting Americans. The majority of Americans engage in watching television. The prescription drug advertisements do have a positive impact on Americans but, these advertisements do more harm than good.

Ads for pharmaceutical drugs are everywhere. They are in magazines, on television and radio, on billboards, and on the little bags that you get from the pharmacist. These days it is difficult to get away from all the drug advertising. All these ads are for products that require a doctor's prescription. The goal of advertising is to increase profits. By advertising so heavily for drugs that the majority of the population does not need, pharmaceutical companies attempt to create as large a consumer base as they can. In advertising directly to the consumer, the drug companies accomplish two objectives. First, they get information directly to the consumer. Second, they promote the product and

Pharmaceutical companies should attempt to be as transparent as possible when marketing prescription drugs to the public. Their marketing efforts should not only convey the benefits of the prescription drug, but also easily convey the possible risks associated with the prescription drugs. Many patients may tend to think the benefits outweigh the potential risks of prescription drugs and may pressure their physician to prescribe it. Due to the way the prescription drug is marketed, the consumer may believe the

Human origins, evolution, and diffusion are important for understanding the history of Africa. African historians take pride in the fact that Africa is most certainly the birthplace of humanity. There is evidence showing that humanity began in Africa by remains left behind by human groups and societies. They have retrieved fossils of living organisms, and even written records, like cave drawings. Dating back millions of years ago Africa provides the best time line of human development because other parts of the world do not have evidence dating back as far as in Africa. Where did humanity and human history begin? There are theories supporting both that, humans evolved from various parts of the world, and that humans rose in Africa then migrated to other parts of the world and continued to develop. The theory that has the most support is that humanity rose in Africa then moved to other regions of the world. Africa is indeed the home of humanity but because Africa is where humanity began they were not able to be at the top of the evolutionary ladder because their global location did not allow them to develop faster. Human history in general is difficult to understand but we can look at the past to learn more about where we came from and how our societies have developed.