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Real Simple Mission Statement

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The popular magazine that I chose to analyze was Real Simple because it is a magazine that I am fairly familiar with. Real Simple reaches an audience of about 8 million people who are interested in new and creative ways to spice up their lives. Their mission statement is “The Empowered Woman’s Guide to a beautiful and dynamic life,” which is exactly what is gives its consumers. Out of all 7.8 million readers, the median age of the reader is 48, with majority percentage being between 25-54. Other important demographics reflect the over 50 percent of its readers are college educated, employed, and married. Over 40 percent are in a professional/managerial position and have kids. About 57% of Real Simple’s consumers are considered trusted and

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