Ravinia Case Study

A very important part is to choose the right people who will be responsible for particular tasks such as finding and securing the right caterers, accommodation for those attendees who travel from abroad or further away from the place where event is being held, organizing administrative work

The community festival is a nonprofit organization that has a tax exempt status as well as a history of over 20 years. The organization and the event are run by a board of directors and a small, permanent staff composed of no more than five employees at any given time. The goal of the festival is to promote local arts and crafts and to support local artists by providing a venue through which they can sell their work, advertise their work, and develop and expand their customer base. Because the festival has been held for many years, it is well-known in the

Two non traditional methods of program funding that the XYZ Corporation can incorporate are fundraising dinners and an annual music festival. Both of these fundraising methods have the potential to raise thousands of dollars for the organization. Planning these events will be time consuming and somewhat costly, the XYZ Corporation will seek to get as much donated materials and volunteer time as possible to keep costs of the fundraising events at a minimum. The dinner will incorporate a cost per plate that is affordable yet will maximize fundraising potential. The music festival will bring publicity and positive attention to the organization as well as maximize fundraising capabilities.

The festival which already receives funding from major companies, can seek out new music focused company sponsorship's that will provide aid for the costs of the concerts. The last opportunity for the festival includes the role it can provide in educating the local youth about local cultural music, theater, and arts. Many may grow up to have a strong appreciation towards their own communities’ festival.

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

Delamere, T. A., Wankel, L. M., & Hinch, T. D. (2001), Development of a scale to measure resident attitudes toward the social impacts of community festivals, part 1: item generation and purification of the measure. Event Management, 7

Marketing to the “Salt of the Earth” tapestry segment according to ESRI, my Skyline will have to have a focused marketing strategy to help educate customers on the Skyline tradition: a tradition that isn’t well known outside of current market areas. Based on ESRI tapestry data, this older market segment prefers to conduct business in person rather than online, making marketing more of a challenge. According to Skyline, the most successful franchises find ways to get customers hooked for a lifetime, through various engagements with the community, which matches the demographic preference of my primary trade area (Figure 6). To market competitively, my Skyline will educate new consumers, through event marketing at Findlay’s local events. Events similar to the local “Chili Cook Off”: a large competitive chili event hosted by local event hosted by Cancer Patient Services of Hancock County, serve as a great platform to allow customers to taste the chain’s delicious recipe, and build goodwill within the community. Flag City Balloon Fest, Boogie Nights on Broadway, and other other large events within the Findlay area would also serve as excellent places to directly market to consumers (“Chili Cook-Off - CPS,”). Engaging in the community as much as

An economic impact study was conducted on the festival to show that the city was receiving a great come back for its investment. On the other hand, a survey was proposed to gather information from the local population to determine whether the festival was a quality community event and whether it was generating spending by attracting non-local and out-of-state visitors. The research team piloted an economic impact analysis with importance on the total value added to the community through expanded spending and the city’s tax collections through the event. The team also measured the level of satisfaction that the event participants had to determine the percentage of repeat visitors. However, the study rediscovered that 34,000 visitors spent an estimated $7.32 million with local vendors on many goods and services during the festival. The positive economic impact, favorable reviews by attendees, number of return visitors, and variety of attractions that festival goers selected indicated that this even is both a successful economic stimulus and an effective community development

Planning a successful concert requires imagination in addition to an understanding of the goals and logistics of concert presentation. An open and informed mind can make the difference between triumph and disaster. It was imperative

Contextual factors in events management refers to different characteristics that can play into the way that events are conceived, planned or delivered. These characteristics can impact the success or failure of an event and therefore need to be taken in consideration throughout the events planning process. They can be categorised into six main areas including social, environmental, legal, political, physical, technological and organisational. Using The Sydney Gay and Lesbian Mardi Gras (SGLMG) as an example, I will identify three of these contextual factors that would need to be considered when conceiving, planning and delivering an event such as the Mardi Gras.

Currently the target base is corporate Americans who are searching for a community event or hobby happening in the local area. For the fundraising, the target base is largely captive and patrons will be supportive from family member to coworkers are representing. Many patrons’ vendors will be willing to serve in any capacity and will be able to provide, however, professional services and resources and have the edge in being relatively supportive and satisfying. No other patrons are particularly expected to be present at these events at the capacity as the favorable sponsors who have a drive to serve, however, if there was the presence of another charitable organization serving the same exact purpose it may actually be beneficial in the same way. As for the psychographic make-up of the target base market, a large number of people attending these events are expected to be medium income families

Ultra Music Festival (UMF) is a yearly open air electronic music celebration that happens in March in the city of Miami, Florida, United States (DURAN, 2013).In this report I have analysed about the ultra-Miami festival event in USA and what is behind the success of the event. Events rarely succeed or fail it is totally depending on the scheduling and who all are the stakeholders are supporting the particular event. For a successful event there are several potential goals to satisfy and a plethora of stakeholders to involve (Presenza, 2012). Festivals are mostly unique in the events sector how the stakeholders are involved in the events. Media is mainly involved in a group way in television and

Specific Purpose: To inform my audience about how modern music festivals emerged and how/why they have completely transformed globally

I was able to successfully create and follow through on the marketing plans for the following four events: Parsing Charms and Romancing Sameness Exhibit, 25 Years of Alleys and Ruins Reception, Geometric Paper Wall Art Workshop, and Picture Frame Corner Wreath Workshop. I did this by creating contests and planned social media posts including videos and live content. I even created and planned a Halloween event with the goal of increasing awareness of the UC Events and gaining followers and engagement on social media platforms. These are of course smaller versions of the marketing plans I will create in the future, but it helped me to think creatively and within a timeframe to complete the plan on time. I also had to make sure it was feasible to accomplish based on the UC’s resources and timeframe.

The reach of our Festivals is expanding rapidly, but we are also retaining the partners we have developed over the years. This year we have hosted more than 40 festivals in 15 states and 5 foreign countries, reaching more than 5000 students. Of these, 22 festivals were hosted by new partner institutions. We have also received more than 70 inquiries about Festivals