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Quickscan Klm

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Introduction 4

1. The internal analysis 5
1.1 Historical overview 5

1.2 Mission, vision, goals and strategy 5

1.3 Structure 6
1.3.1 Corporate Governance and management control systems 6
1.3.2 Leadership 6
1.3.3 Culture 7
1.3.4 Structural configuration 7

2. The external analysis 8
2.1 Current situation 8
2.1.1 SWOT analysis 8
2.1.2 BCG matrix 9

2.2 In relation to the competition 9
2.2.1 Porter's Five Forces Model 9
2.2.2 Benchmark 10

2.3 The company’s image 10
2.3.1 Quality of services and products 10
2.3.2 Image as employer 10

Sources 11 …show more content…

1.2 Mission, vision, goals and strategy
Mission
KLM, Air France and Martinair Cargo are operating as one company; AF-KLM Cargo. In 2005 the Cargo section became part of KLM, because of this AF-KLM Cargo company became the world’s biggest non-integrator operator, with total revenues of 2.9 billion Euros. In December 2008 KLM Group became a sole shareholder of Martinair Holland NV and so extended their plane capacity.
“AF-KLM Cargo & Martinair Cargo offers a wide range of a air with transport services in the market, providing seamless connections throughout the world with more than 350 destinations” (AF-KLM Cargo, 2011).

Vision
The services that AF-KLM Cargo offers is close cooperation with their customers, also taking into account their transportation needs in the entire logistic process. Being a customer-driven company, they have established a presence throughout the world. With more than 150 offices worldwide there is always a motivated team with local expertise nearby. Their professional staff is dedicated to deliver the values of the company, like; responsiveness, commitment, professional capabilities and drive to perform is included in their values.

Goals
“The company is dedicated to giving the customers access to the world by expanding and improving the worldwide network, fleet and capacity. Reliability and quality are crucial in our market. The key to success

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