Queen Bridal
Executive summary -
Queen Bridal is located on Bourke St in Melbourne CBD. Queen Bridal is a retail rental shop of bridal dresses and formal wear. Founded and operated by Grace Childs, Queen Bridal will meet the unmet market demand of formal wedding wear that is rented as opposed to purchased. Traditionally, participants in the bride 's wedding party are required to buy their dresses for the wedding, yet they have no input as to what the dress looks like. They are told exactly what dress they need to purchase. More often than not the dresses are horrendous looking and after the occasion they remain in the closet collecting dust indefinitely. It is therefore very practical to provide people with the option of renting a dress in
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Improve Brand Recognition - Brand recognition involves the identification of your logo by your target market due to the amount of advertising and promotions you perform.
Improve and Expand Brand Location - Providing the brand with more accessible locations for customers to access and meeting the standards of the market as well as the customers.
Queen Bridal 's goals are to provide our aimed customers with cost effective use of bridal dresses and formal wear. Our services will exceed the expectations of our customers leaving them full of happiness.
Cutting Costs - Cutting costs is a positive short-term goal for a business because it presents the business with ways to lower expenses, thereby improving profits.
Improving Human Resources - Improving human resources and employee relations is a common goal in many businesses, but companies struggle to find ways to measure the results of this goal. This makes it difficult to determine whether or not the goal was achieved.
Improving Efficiency - A business may also want to improve efficiency through various means in the business, which can cut down on costs, improve revenues and help the business run more smoothly.
Situational analysis - S.W.O.T:
Strengths -
Not a popular type of Bridal store in Melbourne CBD
A practical, efficient way to have a wedding while minimising costs.
High quality products.
Outstanding alterations allowing all products to be fit to the wide
Pearl Bridal House is an intimate bridal shop located in Port Credit, Ontario that offers an exclusive line of bridal gowns. Having the store opened since 2006, this bridal house has quickly grown in popularity within local citizens in the city of Mississauga yet is still lacking to attract brides across the GTA. By applying SoLoMo (Social, Local, Mobile) practices, this store can quickly attract the attention of brides throughout the province of Ontario.
Vera Wang is the face behind the most exquisite bridal wear every girl desires to have. She creates beautiful designs with elegant grace and is “arguably the most prominent designer of bridal wear in America” (Biography 2014). Wang first started off as a senior fashion editor at Vogue and then a design director for Ralph Lauren (Biography 2014). Later on, she started her own line that became the most elegant and sophisticated clothing line in the bridal wear industry. Even the most high-profile celebrities want her clothing such as Uma Thurman, Khloé and Kim Kardashian, and Michelle Obama (Biography 2014)!
Ruth La Ferla wrote the article, “Racy Bridal Trends Veil Little”, in The New York Times that was published on October 14, 2015. The article highlighted a couple famous fashion designers like Carolina Herrea, Naeem Khan, Reem Acra, Vera Wang, Don O’Neille and others who showcased their fall 2016 bridal collection. This collection was very different because most of the gowns were transparent, since brides have been complaining that they want something different, something sexy.
Vera Wang is arguably the most noted designer of bridal wear in America. She is a former figure skater, Wang was a senior fashion editor at Vogue for 15 years. Afterwards she took part in becoming a design director for Ralph Lauren. When she began planning for her and her husband , Arthur Becker , wedding, she didn’t
David’s Bridal is a brand that focuses on providing brides with the perfect bridal gown, shoes and accessories. We also provide custom tailoring and also wedding event planning. David’s Bridal offers online site shopping as well as in store shopping. We provide each bridal client with a personal bridal stylist. These stylists are educated and experiences on working with different brides, to satisfy their needs.
Weddings are bigger than ever -- big business, that is, since the average first-time-married couple generates more than $ 20,000 in additional retail sales for their engagement, wedding, honeymoon and during their first year of marriage. For the wedding itself, 16 percent of the average budget is set aside just for outfitting the bridal party, according to statistics from the U.S. Department of Commerce. And more than half of that goes just for the bride 's gown and headpiece. But as any starry-eyed bride will tell you, whatever this dress of a lifetime costs, it 's worth it. "No other dress," writes Barbara Tober, former editor of Bride 's and Your New Home magazine in the introduction of "The Wedding Dress," a history of bridal fashions by Maria McBride-Mellinger, "can match the poetic heritage of the wedding dress or rival the sentimental attachment each bride has for her gown. " And she wears it for just one brief, shining moment in her life. A hand-sewn, made-to-measure gown was once the "representation of the highest standards of a couturier," as Tober describes it, but even mass manufacturing doesn 't tarnish its special mystique. Confusing as they may be when a bride is confronted with rack-after-rack of plastic-sheathed satin and lace, this diversity of choice allows her the luxury of expressing her personal style through her wedding dress. One of the newer names in the bridal market is Amsale Aberra, who has an unusual background for this line of fashion. Born in
Bridal hair and makeup are time consuming enough on its own. However, little interruptions add up and extend the time of the whole process. Between your maid of honor, asking four times, which pair of shoes you prefer, your mother checking on how you like your bouquet, and then having to tell the makeup
Grand gala dress- a type of dress constructed out of dyed purple satin fabric that is layered over a white embroidered skirt that is decorated with diamonds and paillettes
Here at When Freddie met Lilly we offer only the highest quality of dresses. That why you and your bridesmaid will be able to cherish them for years to come. If you are looking to dress your wedding party in the best attire out there, stop by our stop today. You can find anything you can imagine, and if you can't we can create
Empress wedding ceremony hairstyles are particularly nicely-liked. Wedding hairstyles are stylish and lovely along with the marriage hair choice is just overwhelming. Distinct wedding hairstyles are in fashion and those hair add-ons guide those hairstyles and add beauty. Even basic black ladies wedding hairstyles will be stronger with all the precise accessories.
As QUEEN, I always dress with style and confidence. I am Elegant. I am QUEEN!
When it's time for the bride to be to start dress shopping, smart brides head over to see us at Grace Style and Bridal in Phoenix, AZ. The smart bride to be knows that we stock the most beautiful, stylish, and unique dresses around. Our dress sales not only cover the bride to be, but also her bridesmaids. Our stunning bridesmaid dresses are designed so that the bridesmaid is proud to wear it. Our brides dresses are made by well known wedding designers. We select a wide array of dress styles, fabrics, and cuts so that we have something to please everyone.
Nowadays, the incorporation of Chinese and Western wedding is very popular in China. Mostly, the wedding banquet is hold on the evening of the wedding ceremony. During that time, the bride’s evening dress could be changed and replaced several times to toast the guests. At the wedding feast, the bride and bridegroom toasted the
Here you are going to get a wide range of not only high quality wedding gowns, but also bridesmaid dresses, along with evening and formal dresses with prices which are too good to be true!
I think because I have modeled for many bridal and couture companies before, people were expecting me to wear some thing super modern and over the top but honestly, I just wanted some thing simple, elegant and traditional. I picked a Sophia Tolli dress because I was in love with the soft lace detail on the bottom. When I put the dress on with the veil, I actually felt like a ‘real’ bride and cried. That’s how I knew this was the one.