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Qantas Case Study: Environmental Factors Affecting Qantas Hr Managers

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Which environmental factors will have the greatest impact on HR planning in the next five years for Qantas? QANTAS 5 year plan- Introduction – the 5 Year Plan In a press release regarding Qantas’s future in August 2011, CEO Alan Joyce stated that Q’s 5-year plan began firstly by “returning Qantas to profitability”, and the hope that revenue will “exceed the cost of capital on a sustainable basis”.[1] Joyce’s plan is premised on four pillars: Opening gateways around the world, growth in Asia, being best for global travelers, and creating shareholder value.[2] As an industry in which personnel separates one company from its competitors,[3] and one with an ever-changing internal and external environment, human resource (HR) managers …show more content…

Over the next 5 years, to ensure that it is the best for global travelers, HR will have to make sure that Qantas earns back its creditability in the same manner that it established it in the first place; with first-rate service and impeccable safety measures. Thus HR must select the best applicants to reinstate itself as the best airline. To do so HR will use many methods to screen applicants; Interviews, behaviour tests and aptitude tests, to ensure that their applicants are all job-ready. Building rapport with the Australian public can also be done through Equal Opportunity, building a multicultural, unbigoted staff that reflects the true fabric of Australian multiculturalism. This will appear favourably in the public’s eye, which values a ‘fair go’ for all Australians. HR must also repair the internal damage done by the lockout. To do so will require building strong relations with employees through satisfactory remuneration, good working conditions and a healthy culture. Demographic factors • Aging Australian population • Globalisation of the work force has made it easier to get skilled international talent A number of demographic factors will also affect Qantas’s business operation over the coming five years. With an aging Australian population, scarcity of talent, and a globalised work force, HR must be

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