I. Problem statement Which strategy should Pyramid Door, Inc. implement, along with increased advertising for 100 dealers to achieve the sales goal of $12.5 million for the year of 2006? The four strategic options are increasing the number of non-exclusive dealers by 100, developing a formal executive franchise with 27 dealers so they would exclusively sell Pyramid Door products, reduce the number of non-exlusive dealers by 100, and the last plan was to only do a better job with current distribution policy and network. II. Industry Analysis A. National industry analysis: In the residential garage door industry sales are projected to be $2.25 billion representing a 2.4% increase. There are several large national …show more content…
Steel garage doors were preferred to wood garage door by a 9 to 1 margin. With everything being said, it is important to be available in as many stores as possible so consumers don’t have to seek out Pyramid Door brand garage doors and they can find them just by walking around a store. In 2005 the residential garage door industry sales were expected to reach $2.2 billion with 90% of sales being steel garage doors. Demand for replacement garage doors was driven by the continued aging of the housing stock and the conversion of homeowners from wood doors to lighter weight, easier-to-maintain steel doors. Also, product innovations such as insulated steel doors, new springing systems, and residential garage doors with improved safety features have made steel doors increasingly popular. B. Industry analysis in Pyramid’s trade area: Pyramid Door’s projected market share for 2005 was 2.6%. Independent dealers typically sold 3 different brands and there was a clearly dominant brand which accounted for 60% of total garage door sales, the second brand which accounted for 30% of sales, and the weakest brand which accounted for 10% of sales. Since there are 50 exclusive dealers serving 50 markets and 300 non-exclusive dealers serving 100 markets that means that there are 3 non-exclusive dealers per market. Exclusive dealers accounted for 70% of total
As a privately owned regional manufacturer of residential and commercial steel garage doors, Pyramid Doors has managed to grow a distribution network in the Western and Southwestern United States of 350 distributors broken up into 300 non-exclusive dealers and 50 exclusive dealers. This strategy has allowed Pyramid Door to capture a market share of 2.6% with total sales in 2005 of $9.2 million. While executives agree that a growth in sales of 36% to $12.5 million is necessary to achieve critical mass to preserve its buying position with suppliers, opinions are split on the correct
When it comes to the security and safety of your home and family, there are a lot of different factors to consider: Are your locks effective? Should you consider home monitoring or alarm systems? Well, one area that deserves consideration is your garage; this part of the home not only protects your vehicles, tools and the like, but, in many cases, it provides access to the house itself. This is why the garage doors technicians and contractors at Kihel, Hawaii’s Valley Isle Overhead Door emphasize the security features of their garage and roll-up doors.
Peak currently serves 150 markets that are equivalent in terms of population size. The second proposal would be an exclusive franchise agreement with some existing independent owners. 27 independent dealers have inquired to Peak about becoming exclusive dealers for their areas. This would involve Peak providing more marketing support for these areas as well as a franchise fee paid for by the dealer. This would require Peak to drop all other independent dealers in these markets since they do not want them to be in the direct competition with one another. The remaining 73 markets would not be affected. Either party can cancel the contract with 90 day’s advanced notification. The third proposal suggests eliminating a number of the independent dealers. It is stated in this proposal that 70% of the sales for Peak are made through their exclusive dealers. The argument made by this proposal is that there has not been an exclusive dealership program in place before, and the company might not need one. The franchise program could also make Peak less flexible to future changes. This plan would have the number of non-exclusive dealers in the 150 markets decreased by 100 to a total of 200 while the 50 exclusive dealers would remain as they currently are. Ultimately, company can choose to stay as it is. However, this would mean that their chances of reaching their sales goal are slim.
Doors are an often overlooked item on a commercial building and many are not properly maintained, or replaced when needed. A failing or insecure door might not show symptoms to an untrained eye or without proper inspection. Older doors are more often than not in need of replacing. Choosing
The pros of garage door openers are that they are smoother when operating, meaning that they won't cause the garage door to bounce when it opens and closes, they are faster than chain drive garage door openers due to the fact that the belt slides faster up and down the rail, and they are ideal for those who have garages located near bedrooms because they are very quite while operating.
Palladium Door, Inc. wants to increase 2003 sales by 36% in 2004. There is concern whether the current distribution strategy used by Palladium would be adequate to achieve the goal. Although Palladium's growth has been steady over the past 10 years the market share was only at 2.6%. The firm's senior executives were firmly believed they justified this lofty sales goal because they had to attain a larger sales volume to preserve its buying position with suppliers. Palladium, during its growth, has exceeded the industry growth. There are three new plans on how to reach the goal. There are four different viewpoints on the marketing decision.
A.M.B Garage Doors is a full-service garage door contracting company that is located in SeaTac, Washington. A.M.B Garage Doors is a real locally owned and operated establishment. Their coverage areas Include Seattle, Seatac, Burien, Federal Way, Des Moines, Tacoma, Renton, Kent, Maple Valley, Issaquah, Puyallup, Auburn, Sammamish, Bellevue, etc. A.M.B Garage Doors also serves Kirkland, Mercer Island, Redmond, Newcastle, Bothell, Snoqualmie, North Bend, Gig Harbor, Bonney Lake, Sumner, Enumclaw, and beyond. A.M.B Garage Doors was established in 2015. Their services include new garage doors installation, new openers installation, garage door repairs, panel replacement, springs replacement, off truck door repairs, cable replacement, tune up, garage
JoeGarageDoor, Corp. is a full-service garage door contracting company that is located in Elgin, Illinois. JoeGarageDoor, Corp. was established in 2000. This garage door contracting company specializes in residential and commercial garage doors repair and installation. JoeGarageDoor, Corp. renders a broad selection of garage door services. Their services include same day service and repair on any type of door and opener, 24 hour service available, section replacement, keyless entry, remotes, spring replacement, and maintenance. Their spring replacement for a double door only costs $149.99 and the single door has a rate of $99.99. JoeGarageDoor, Corp. accepts most of the major credit cards such as MasterCard, Visa, and Discover. JoeGarageDoor,
King Garage Door Repair is a full-service garage door contracting company that is located in Schaumburg, Illinois. This garage door contracting company offers garage doors and openers. King Garage Door Repair provides garage door repair services. Their extended garage door services include garage door repair, garage door broken torsion and extension spring repair, off track garage doors, opener repair and installation, new garage door installation, and snapped cable repair. King Garage Door Repair guarantees professional repair and installation for the garage door. King Garage Door Repair is available 7 days a week. This garage door contracting company delivers 24-hour emergency garage door repair. King Garage Door Repair caters fast, high-quality
Automatic garage door openers in Toronto are getting increasing attention across the globe as they do not need to keep physical security guards for ensuring utmost security of an office or a business center.
Electric garage doors require time-to-time inspection and maintenance so as to be assured of efficient performance and safety. Garage doors being very heavy and the largest movable equipment in the compound, they demand frequent inspection and servicing. One should also check the lubrication requirements from the manual. You can also use the manual to understand how to make any adjustments on your electric garage doors safely. You can acquire user manuals from installing dealers, manufacturers or by contacting manufacturers as some also post them online. Accessing manuals online requires only the door brand and the model number. Some deem electric garage doors as luxuries but these doors are a necessity to others too. This is because; we would all enjoy pushing a button to either open or close the door while inside the car. Regular maintenance is required though for a safe and smooth operation of the electric garage door. You can do this effectively by following the steps that we have discussed down here as St.Louis Garage
To fortify your garage door, you are going to want to purchase a vertical bracing system. These systems are usually made out of aircraft-grade aluminum, which anchors into the ceiling above your garage door and into the floor. It also attaches to the hinges on your garage door.
I often comes across consumers who ask me, " How can I tell what is the best garage door opener for me to buy?"
Your garage door is an important component of your curb appeal. Like the siding of your home, your windows, and your landscaping, your garage door beautifies the outside of your home. Additionally, when you keep up the appearance of your garage door, you reduce the chances that damage to your garage door will affect your garage door opener. For instance, if your garage door is damaged, it could affect your garage door’s functionality.
A door to the garage is not only a security tool for the house, it is like another front door. Pets and kids like going into the house through the front door. They prefer getting in the house through the garage door more than the front door. A garage door has over 300 moving parts. It is this parts that ensure the door of the garage is fully functional and easy to use. One of the major parts that I will major this article on is the garage door spring.