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Publisher Mcgraf Hill Case Summary

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Due to the restocking fee that was introduced by the textbook publisher McGraw-Hill on returned textbooks, a conflict rose between Barnes & Noble College Bookstores and McGraw-Hill publishing. There were lots of environmental factors that contributed to such channel conflict.
Development in technology: Online retailers like Chegg and Amazon are now able to provide the same services as onsite bookstores but at a lower cost due to the technology advancement. The heat of competition is even growing over time. This affects the profitability of onsite bookstores. Their market shear and profits are decreasing at an increasing rate. Due to low revenue and profit B&N college bookstore was not able to pay back their imposed fees.
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