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Psychographic Segmentation Of Pizza Hut

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The history of Pizza hut began in 1958, when what is now the world's largest pizza franchise was born. Pizza Hut is the world's largest pizza restaurant chain and is a subsidiary of Yum! Brands, Inc., whose restaurants total approximately 34,000 restaurants.
The whole history of pizza hut has been achieved through innovation, but the history of pizza hut really took off with amalgamation into the Pepsi Company and more aggressive marketing techniques especially in the take out market.It was founded in 1958 by Dan and Frank Carney. Their friend suggested opening a pizza parlor they agreed with the idea that it could prove successful, so that they borrowed $600 form their mother to start a business. At that time the original Pizza hut was at …show more content…

Butthey go wide in this thing. They segment high incomes and business class families which can spend money on the best pizzas in the market. Pizza Hut’s global slogan is also describing its market segmentation that is“
Now it’s time to eat more
”. But in Morocco, the slogan is “
Share the good times
”. Main age group is 12-30 years. and they also offer Halal food to all its customers as it is located in Islamic country.

Psychographic:
Pizza Hut’s psychographic segmentation also called lifestyle segmentation Pizza Hut hasdivided the market into different groups based on social class, life style or personality characteristics
Behavioural:
Pizza Hut’s behavioural segment is the class where people love to spend money on eating. That’s why in Morocco, Pizza Hut Ana Road Casablanca is the second largest outlet of the pizza hut outlets in north Africa generating more than $90,000 a month.

Targeting of pizza hut
Target Marketing:
Pizza hut have target the families who like to go out for dinner once in a week.
They also target teenagers of school Characteristics Products Demographic Geographical Economic

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