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Promotional Activities For Nature Care Products Essay

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I have selected the below 4 promotional activities for Nature Care Products to undertake: • advertisements • media announcements • product launches • web pages Promotional activities Reasons for identifying the activity as suitable 1. advertisements: Exposing the company and its products to as much potential customers as possible is a basic principle of all retail businesses • exposure to be achieved: It is essential that customers are aware of the existence of the company, products and what the purposes of these products are. Without this awareness by customers the company will quickly be forgotten. 2. media announcements From times to times, the company may need to communicate to its customers in a non sale-specific way to convey particular message. • timing of the activity or event: There are times when the company needs to convey some particular message to its customers which are not directly related to sales, but highly relevant to what goes on at the particular point of time. 3. product launches It is one of, if not the most, effective method to impress upon the customers the debut of the new products • matching of attendees to target markets: Product launching generally targets specific audiences who are likely very interested in the type of products being launched. These target group will become the first customers who will spread the words about the products, good or bad. 4. web pages Most consumer product retailer brands have websites to provide information about

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