Case Study Pro Audio Sales Agent

5) What new pricing strategies and services should Home Alarm consider to convert existing customers to auto-pay?

2. Printing Equipment (NPE) produces equipment that helps to print newspapers and magazines. The company sells directly to printers and through wholesalers. Its salespeople negotiate prices with individual customers and often have to match competitors' prices. NPE has a new product, the Gutenberg NP201, with some competitive advantages now, but competitors are expected to follow quickly with similar products. The new product is being introduced into a market with elastic demand. In regard to freight charges for its equipment, NPE's invoice reads, "Seller pays

-What goals or objectives must be achieved by any potential solution to the problem? (eg. Must maximize market share)

3. Analyze the best price setting process used to establish sustainable and profitable prices for the

Within any industry the fiscal or economic goals are to increase revenue; determine the fixed and variable costs for the business; and determine how to maximize profit. In order to reach those goals an organization needs to establish the pricing structure, product differentiation, and how to minimize the costs for the product. In this proposal will layout the strategies to reach those goals in order to make a more economic successful organization.

Pricing Objectives involve specifying the role of price in an organization’s marketing and strategic plans. These

2. Can popularizing the concept of the "minimum viable product" be effective in the market? How would it help the market to improve?

Recently, the increase in the prices of fuel around global has adversely affected the businesses operations of various companies, especially those in retailer industry. As Target Corporation is our sample, it must find a way to manage the increasing fuel’s prices for its distribution networks. As the price of crude oil continues to rises, the firm’s costs associated with energy, transportation, and raw materials also increases. The price also directly affects consumers. Households with disposable income will save more than spend. Because of this economic situation, a firm must find a way to motivate sales.

* Control R&D budgets for products in Traditional and Low End segments as low as possible

2. Printing Equipment (NPE) produces equipment that helps to print newspapers and magazines. The company sells directly to printers and through wholesalers. Its salespeople negotiate prices with individual customers and often have to match competitors' prices. NPE has a new product, the Gutenberg NP201, with some competitive advantages now, but competitors are expected to follow quickly with similar products. The new product is being introduced into a market with elastic demand. In regard to freight charges for its equipment, NPE's invoice reads, "Seller pays

5. Create perception from customers to be as an excellent value for money and more reasonably priced than their competitors’ products.

give them some control over soft drink profitability. Furthermore, consumers expected to pay less through this

Pricing is one of the most important elements of the marketing mix for the MARC. It is the only one of the components that generates revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

By resolving these issues, we can come up with a recommendation that will justify the Sales Department’s need to adjust the current selling prices of their products.

We hope to attract new business partners and together we will work out the best pricing strategy. The fact that we will be allowing them to sell our licensed product, an appropriate pricing arrangement will be decided upon unanimously, with us ensuring clients have easy access to our product (Richards, 2016).