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President's Inn Case

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This report provides an analysis of The President’s Inn in Cape May, New Jersey. Cape May is a picturesque seaside town that was designated a National Historic Landmark in 1976 (Capemaychamber.com, n.d.). Cape May County is approximately 267 square miles. There are “…95,000 year-round residents, with that number swelling to a seasonal population of over 820,000 during the summer months.” Millions of tourists visit Cape May, NJ each year. Once merely a summer destination, Cape May is now becoming a “year round resort” (capemaycountynj.gov, n.d.). The President’s Inn is centrally located near many tourist attractions. The property has 30 rooms available for booking that are all family friendly. Each room is named after a different President …show more content…

Ten have a non-ocean, side street view. These are the most affordable option at an average room rate of $127.75 per night in December. There are ten rooms that have a bay window with a partial ocean view. These partial ocean view rooms are the second most affordable at an average room rate of $155 per night in December. The most expensive option is the full ocean view room which averages $254.56 per night in December. A discount of 10% is offered for stays beyond seven days in length. In December a total of $679.05 was discounted as a result of the extended stay program, this equates to a loss of 3.27% of the total revenue of $20,751.45 earned in the month of December. In addition, the fifth and sixth guest per room pays an additional $20.00 per night, per person fee. A total of $460.00 additional revenue was garnered from this fee (2.22% of total revenue). The average length of stay per room is 3.67 days. The average number of visitors per room type is 2.3. The base income per room averages $714.35 for the month of December. The strongest customer base is those in the ocean view room as they are more fully booked than the other two room types. The ocean view rooms accounted for five of the top six most revenue producing …show more content…

Open year round, the Blue Fish Inn is pet friendly. This is a great selling point for those who prefer to take their pets with them on vacation or short get-aways. The Blue Fish utilizes social media. They have a Facebook page which allows “likes” and reviews by past guests. Currently they have 4.4 out of 5 stars on their Facebook page. In addition, there are many guest and management photos which allow potential guests to get a feel for the Inn. The Blue Fish Inn also has a 95% rating on the Trip Advisor website and has been awarded the Trip Advisor Certificate of Excellence (Bluefishinn.com, 2015). The Blue Fish Inn website has all the information needed for someone to book a room in addition to a mobile site. The Blue Fish Inn is listed in the Chamber of Commerce Visitor’s Guide and on their website. They have maximum exposure. There are many other competitors with a similar look and feel to both the President’s and Blue Fish Inn. Standing out among the competition is

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