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Poolside: Cadillac Commercial Analysis

Decent Essays

The definition of success differs from person to person. According to the “Poolside” Cadillac commercial, success is having a large house, nice family and a new car. How is that success accomplished? According to the mainstream media, success is achieved through hard work and perseverance. Not by taking extravagant vacations, or working for only a few hours a day. Success for others on the other hand could be having a large amount of free time. The media gives examples of what they think success is, but ultimately it’s up to the person to decide what is success is. The commercial entitled “Poolside” is for Cadillac’s new electric car the ELR. The commercial features actor Neal McDonough opening up to a scene with him standing in front of a pool holding a newspaper, and reflecting out loud on the purpose of hard work. While making it a point how much harder Americans work unlike some of their European counterparts. Whom which “stroll home, stop by the café and take August off, this quote reinforces the stereotype that Europeans are lazy people who just sit in the café all day long, and are unmotivated. The actor then strolls by the pool and enters a house in which two girls are found sitting in a living room, one of them studying and the other one using a tablet. Then he enters the kitchen where he is met by his wife, to whom he hands in the …show more content…

There are many people that toil and sweat every day, but never can make it to a level where they can live a lifestyle shown in the commercial. The commercial while decreeing the greatness of something so noble such as hard work, seems to snub its nose at hardworking people who never became rich. It’s not because these people didn’t work as hard, or are lazy. These are the people who didn’t have the opportunity to become educated, or control the geographical location in which they were

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