Pocky Ads Synthesis Essay Examples

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

As someone who has studied ads for a long time, however, I see them as part of a pattern: just two of many ads that state or imply that products are more important than people. Ads have long promised us a better relationship via a product: buy this and you will be loved. But more recently they have gone beyond that proposition to promise us a relationship with the product itself: buy this and it will love you. The product is not so much the means to an end, as the end itself.

To begin, a child’s brain is has not yet developed enough to make their own conscious decisions. For large companies or organizations, “Children are easy prey for advertisers” (Source C), rather than adults. So, in theory, a company should amend its advertising to a more beneficial system for the community. As David Benady stated, “ Advertising and marketing could encourage children to eat healthily, participate in sports and read books” (Source B), which is entirely true. With the combination of children's naiveness and companies marketing techniques, a child could easily be sucked into eating healthy rather

Animal Farm is a book about a group of animals who started a revolution against the tyranny of their farmer. The animals ran Mr. Jones out of the farm, along with all of his men. Then they started their own government following 7 commandments. It was a challenge for the animals, and they faced many difficulties. There were Sunday debates, and they spent many hours working to get food. One day, a pig named Napoleon had taken control of the farm using the dogs he had hid from society. Napoleon slaughtered those who disobeyed him and ordered everyone around. Once again, the animals were being tyrannised. Still, none of the animals stood up because of fear. Therefore, not standing up for oneself can lead to negative outcomes. For example, Benjamin never spoke up, the life and death of Boxer and Mr. Jones had tyrannised the animals.

The most important element of a short story is Characterization as it drives the story as a whole. Characters involved in a story are responsible for creating different types of conflicts, struggles and tensions which in turn affects resolutions. Characterization is the core element that emphasizes the rest of the four elements as everything else eventually streams from character: plot, setting, theme and the point of view. There are no Conflicts without characters. A story only has meaning as the interaction among develops.

As people continue to live with advertisements, they may alter who we are in some aspects of life. In Eric Schlosser's acclaimed book, Fast Food Nation, the "Kid Kustomers" chapter puts the spotlight on children's advertising, how it affects them, and what Madison Avenue does to achieve in such a field. Schlosser notes that advertisers persuade children by convincing them into various nagging tactics [to be continued]. [Elaborate on Schlosser's excerpt in no more than 2-3 sentences; reflect back to my early years of computer use, notably when my parents scolded me for going into a questionable site]. Keep in mind that kids are not the only ones to be easily persuaded by advertisements. The most vital weaponry advertisers use to snatch kids and adults likewise are — simply put — words. American linguist William Lutz presents "weasel words" in his article, "With These Words, I Can Sell You Anything," and how advertisements use these manipulative words to cheapen the lives of consumers. Words like "help," "virtually," "new," and much more to list, easily convince people to believe that some products will do as advertised. For the most part, the ads for those products are dishonest as their words mean nothing in truth. The trick with "weasel words" is they lead consumers into a fantasy, and typically they will not be able to make this distinction. Companies can be hit by lawsuits depending on the context of their ads, however they will continue to trick consumers into believing the life-changing, but hollow potential of their products in any case. On the whole, advertisements shape us as individuals in some circumstances as we regularly take them for

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

Children think that because their favorite character is eating McDonalds, then it is okay for them to eat McDonalds as well. Unfortunately, there are many other forms of marketing out there. For example, there is product placement, viral marketing, and sponsorships (Frechette 2015). Good marketing can include anything that has to do with fruits, vegetables, or being active. Unfortunately, you don’t see much of that on television. If Americans can change how they market to children and how they market food choices, then obesity can be managed better and children can live a longer life without the fear of diseases.

The rise of eating healthy even forced some food makers to remove unhealthy ingredients from their products. By targeting healthier and organic foods and ignoring the junk foods, this will increase the eating habits of several teens and adults. This generation needs to change the way they eat because it will show later in the years on their blood pressure on how much they need to eat or what they need to be eating to stay healthy. Those who choose to eat hamburgers, fried chicken, surgery foods are in danger to have a higher rest of an unhealthy body were it will lead to make changes when it is too late and their bodies are already mistreated with all these filthy foods. Now commercials are using good influential information in which it states that 20 min outside doing an activity can help every day. This informs parents to guide their children to go steps and leading them to go out play, run or do a fun activity that will keep the child busy and hyped, this will helps the child by exercising and staying healthy. It also gives tips to feed the child a healthy snack every two or one hour by giving then fruit, vegetable or a small healthy meal to maintain his body strong and energized. This also fits for teens and adults as in going out have a jog, ride a bike or walk every day for an hour or two. Also to maintain a healthy diet and eating healthier. There also information in schools that helps Teens and children, meals in schools changed more healthy foods are giving and less fat and non-organic foods are losing their place in the schools by removing

Compared to many other developed countries in the world, the United States has one of the lowest life expectancy ratings. Many factors contribute to this horrifying statistic, the main factor being the food Americans consume on a daily basis. Today, poor nutrition is backed by the wide range of strategies for marketing unhealthy foods. Marketing to children is shown to successfully draw in consumers of all ages. Parents and grandparents want to make their child happy, therefore allowing young kids to influence what food they buy. Although television advertisements aimed towards children generally increase a company’s revenue, the harmful effects of a child’s development through this practice threaten their ability to formulate an opinion

Because of parents using food as a reward, many children learn that being good means eating unhealthy. Combined with the advertising techniques used by the fast food industry, children begin to make a correlation between fast food and a reward. Ellen Gustafson further confirms that fast food contains “more refined grains, fats and oils and sugars than the 1980’s.” All of these components of fast food make it appealing to children. Furthermore, many parents do not have time to make healthy meals for their children because of our fast-paced society. As David Zinczenko relates in Don’t Blame the Eater, “lunch and dinner, for me, was a daily choice between McDonald’s, Taco Bell, Kentucky Fried Chicken or Pizza Hut. Then, as now, these were the only available options for an American kid to get an affordable meal.” This is not a rare situation. Many parents work long hours and therefore encourage their kids to eat fast food instead of taking the time to teach healthy habits. This has the ripple effect of overeating and lack of exercise. Without exercise, many kids gain weight, become obese or are at risk for diabetes, high blood pressure, heart disease and asthma. (Childhood Obesity) Today, type 2 diabetes exists in 30% of childhood obesity. (Zinczenko 154) Gustafson further states in her presentation “1/3 of American children are overweight and obese.” When a child has obesity, their ability to participate in everyday activities like sports and play is inhibited, which means

There is presently much controversy regarding the idea of unhealthy foods and how companies shamelessly market these products to children. Individuals in the food and beverage industry constantly promote the belief that they are actively involved in providing society with important information concerning what is healthy and what is not. Moreover, most promote their products as having no negative effects on individuals who consume them, as doing otherwise would surely reflect badly on their businesses. It is generally known that children are vulnerable because they have very little experience in filtering information and food companies take advantage of this by introducing diverse methods to promote their products even with the fact that it is likely for children to get sick as a consequence.

Emergencies are inevitable. Whether they result from natural disasters, hazardous spills or accidents, or even purposeful acts of terrorism towns, cities, counties, states, and nations need to be prepared ahead of time with an effective course of action. The book, Emergency Response Planning for Corporate and Municipal Managers, written by Paul Erickson, challenges agencies and readers to assess the pieces that must be addressed to be effective in responding appropriately to emergencies. In this course, a few of the aspects of management that I learned about were the different types of emergencies, the necessary components of an emergency plan, how to set up a incident command center, and the need for and type of protective gear. Considering that I have been interning for the past two years at a large church that sees over 15,000 people attend each weekend, it is imperative to have a working knowledge of the things that can go wrong and an understanding of how the church can step in to assist the community in a disaster. Having an awareness of potential community threats is a must for the church to continue to be the light of the world and to be available to people in crisis.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

The age old saying, “You are what you eat” still rings true today. Fresh fruit and vegetables have been replaced by french-fries and hamburgers. Children today do not know how to eat healthy. We, as a nation, spend hours and hours bombarding children with fast food commercials, sugary cereal commercials and cavity causing drink commercials. We than spend a fraction of that time telling kids these things are healthy only in moderation.