Marketing Brief of Pizza Hut
1.) The Company
Brief History of the Company
Pizza Hut® is the family pizza place.
As a matter of fact, we are rooted in familyliterally. Two brothers, mom, and $600 turned into the recipe for the world 's largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached the two college-age brothers in Kansas. The concept was relatively new at the time, and the brothers quickly saw the potential of this new enterprise. Borrowing $600 from their mother, they purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and
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So why don 't you take home to your loved ones one of our world-famous pizzas today?
Vision & Mission
Integrity is their Core Value
At Pizza Hut, our culture reflects our values. This includes a shared vision of who we are and where we 're headed. And it encompasses everything from the way we treat our customers to how we deal with our competitors.
One of the most important values within the Pizza Hut culture is integrity. Our people are committed to providing uncompromising quality and to providing service that is personal. In fact, our people strive each day to provide what we call "customer mania." We want to give the kind of service that will make our customers tell stories to their family and friends about Pizza Hut.
Our commitment to integrity extends to the role we play in the communities we serve. Wanting to instill a lifelong love of reading in children, we created the BOOK IT!® National Reading Incentive Program in 1984. This unique program awards a complimentary Personal Pan Pizza® and special recognition to elementary school children who achieve set reading goals. Former U.S. Secretary of Education Richard W. Riley cited BOOK IT!® as the model for corporate/education partnership. Today, 65% of public, private and parochial schools use BOOK IT!® in more than 910,000 classrooms. In 2005, more than 22 million children in the U.S. were enrolled in BOOK IT!®.
Our integrity is also
This critique is on the evaluation program of Freedom School Partners Children’s Defense Fund Freedom Schools. This evaluation report was composed in October of 2013 by Dr. D. Bruce Taylor, Dr. Sandraluz Lara-Cinisomo, and Dr. Crystal Glover members of The Center for Adolescent Literacies at UNC Charlotte, North Carolina. This is the fifth evaluation of The Freedom School Partners Children’s Defense Fund Freedom Schools. The main purpose of this evaluation is to analyze the outcome of this summer program on a student’s reading accomplishments while attending a Freedom School Partners in Charlotte. Ten of the nineteen Freedom Schools were chosen for evaluation.
“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement
Promoting the same values across all working relationships: recognising respect, patience, honesty, reliability, resilience and integrity are qualities valued by children, young people, their families and colleagues.
Shared book reading focuses on developing comprehension, alphabetics, and general reading achievement to enhance student literacy achievement. The teacher selects a text and reads it aloud to a student and/or group of students. The shared book reading program allows the teacher to model reading strategies, increase alphabetic skills, and activate and increase comprehension skills through targeted questions, prompts, and strategies. During the reading the teacher prompts students with strategic prompts and/or questions to engage the students in the text. Moreover, the teacher directs the students to key elements within the pictures, words, and/or text features. The teacher tailors the shared reading experience to meet the needs of the participants (International Reading Association Common Core State Standards (CCSS) Committee, 2012). Hence, educators are able to alter prompts, questions, and strategies to enhance the learning needs of
The Alabama Reading Initiative is a federal statewide program in Alabama. This program involves a statewide movement that aims at ultimately achieving grade-level reading for all Alabama’s public school students. This program is completely voluntary, and schools are selected from a pool of applicants who must agree to seven commitments to enter the program. These commitments include the following: must set a one-hundred percent literacy goal, achieve commitment of eighty-five percent of the faculty, attend a ten day training program, principal must be the site leader, each school must adjust their instruction to the program accordingly, each school must model research-based reading instruction for other schools, and be evaluated by an outside
The Texas Treasure Literature Curriculum is published by Glencoe McGraw-Hill, and based on the information provided from their website and textbooks, I discovered the authorship team includes senior program consultants, program consultants, special consultants, Glencoe’s National Reading and Language Arts Advisory Council, and a Texas Advisory Board. Most of these members hold Ph.D.’s in fields such as Reading, Literacy, as well as Curriculum and Instruction. The two senior program consultants, Jeffrey D. Wilhelm, Ph. D., and Douglas Fisher, Ph. D., are both published authors, and many of the other consultants are as well. One of the special consultant’s is Dinah Zike a classroom teacher and consultant, who created the graphic organizer, Foldables®. The Texas Advisory Board consists of Texas teachers from high schools and middle schools through the state. Collectively, their classroom-tested and validated instructional practices form the basis of the program. Based on synopses of the consultants, I concluded that engaging today’s adolescent learners into reading and writing is the goal of this curriculum. One of the senior program consultants, Jeffery Wilhelm states, “People read for enjoyment, to help themselves think, to solve problems, and to get work done. Their reading is often organized around “inquiry” questions. These questions help them explore how what they learn can help make a
Pronto Pizza is a family-owned pizza restaurant in Vinemont, a small town of 20,000 people in upstate New York. Antonio Scapelli started the business 30 years ago as Antonio 's Restaurant with just a few thousand dollars. Antonio, his wife, and their children, most of whom are now grown, operate the business. Several years ago, one of Antonio 's sons, Tony, Jr., graduated from NYU with an undergraduate degree in business administration. After graduation, he came back to manage the family business. Pronto Pizza was one of the earliest pizza restaurants to offer pizza delivery to homes. Fortunately, Tony had the foresight to make this business decision a few years ago. At the same time, he changed the restaurant 's name from Antonio 's to
I believe that it is also important to support an organization culture including some key values including the following: integrity, great customer service, unity, respect and compassion and excellence. (Newstrom, 2014, p. 100).
Critique: Some libraries set specific reading goals and provided children with incentives as they worked to meet their goals; some awarded prizes upon completion.
One of the things Pizza Hut’s American website emphasize is their hospitality. On their website they state, “We make people happy. Pizza Hut was built on the belief that pizza night should be special, and we carry that belief into everything we do. With more than 55 years of experience under our belts, we understand how to best serve our customers through tried and true service principles: We create food we’re proud to serve and deliver it fast, with a smile” (Pizza Hut, 2017). They also stated that the service makes the customer fell at home and treats them like they are family.
An essential component of leadership is to articulate and exemplify the organization's core values. These values must be clear, compelling, and repeated. The leader must both "walk the talk" and inspire his/her colleagues within the organization to also live these values. Values are at the core of individual, group or organizational identity. Values are relatively enduring conceptions or judgments about what is considered to be important to an organization. Agreement between personal and organizational values result in shared values which constitute the benchmarking of a successful business practice.
Pizza hut is faced with challenges as they try to get their “toe in the water” and enter the market in Moscow. The challenges are:
Families are often encouraged to provide a variety of reading material for their children, especially at an early age, to give children plenty of options when learning how to read. When children are provided with a variety of reading material at home, they see that a high value is placed on reading. If parents value reading at home, children tend to value it also, and the more a child is encouraged to read at home, the more they will want to engage in reading in general. By being involved in their child’s reading development, parents can give their children a firm foundation to reading prior to entering grade school which will lead to a lifetime of reading enjoyment and
Back when I was only five years old, pizza was always one of my favorite food in my life.
Pizza hut is amongst the best fast food chains spread international. They offer wide varieties of pizza as well as include side dishes; salads, wings pasta, buffalo, breadsticks and garlic breads. Moreover pizza is founded in 1958 by two brothers Frank and Dan Carney in Wichita, Kansas and well-known as an American restaurant chain consist over 6000 pizza huts restaurants in the united states and have more 5600 branches in over 94 countries around the world. As the marketing strategy is based on customers centric, customers are being provided the best services, helpful services and create a pleasant atmosphere so as they come back again, as it is believes Pizza Hut make the perfect pizza with extra ordinary menu. Thus the business has adopted value chain activities to operate in a specific industry, by transforming inputs into outputs that value the customers. Customers’ value consists of concept abilities to differentiate products, lower cost and able to respond the demand of customers. Michael Porter was the first introduced the concept of value chain analysis in 1985 and this approach will develop competitive advantage.