“Whoever controls the media, controls the mind “ Jim Morrison
Media Studies
Course Outline
Media Studies
Core Concepts
Media Studies Assessment Checklist
COURSE
OUTLINE
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that’s power. Because they control the minds of the masses.” Malcolm X
Mass communication to
Everyone.
Disseminating
Information to a wide
Audience.
What is Media?
The media is the means of mass communication, such as newspapers, magazines, radio, television and film. The media disseminates meaning to a mass audience.
The word media is derived from the Latin “medium”, which means
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People who study the media pay particular attention to these representations and the reasons why they appear.
Audience
The term “audience” means the people to whom the media products are directed. These people are said to consume the products. The target audience is the audience that the media aims the message at but this will differ from the actual audience reached by the media.
Institutional Contexts
This refers to the ownership of the media (public service, commercial, transnational corporation, independent) and the Controls of the media (legal, self-regulatory, market).
Technology
The effects of media technology on media texts will be examined. For example: special effects/animation technology which facilitates the telling of certain kinds of story; the effects of the technology of reception available to audiences (e.g. video as opposed to cinema); the effects of the technology of distribution (e.g. electronic distribution of news).
Although these aspects are treated distinctly, you should cross-reference and integrate these aspects in any analysis of a media text.
Course Structure The course is divided into three units:
Media Analysis: Non-Fiction
Media Analysis: Fiction
Media Production You will study professionally produced media texts and produce your own media texts.
Media Analysis will teach you the important skills of decoding media texts such as newspapers, adverts, television programmes and film. You will study one fiction text
-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.
“The media is the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that’s power. Because they control the minds of the masses. “Malcom X
Assignment: As the documentary Miss Representation explains, “The media is now the message and the messenger.” Every day, we take in countless hours of media that influence how we view others and in turn how we view ourselves. It is our responsibility to consume media in an intelligent way AND fight back against negative messages put forth by the media.
In the chapter, media effects refers to how television, film, print, and other mass media sources influence what people think about, how people interpret
Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.
Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.
Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.
I have chosen to look at and analyse a television text. It is a TV drama aimed at a teenage audience called Skins. I chose this particular text as it focuses upon many different characters and scenarios in regards to sexuality and this forms a basis for analysis and evaluation. Skins also focuses upon Teenage sexuality, specifically, which I believe is a broad and interesting subject to analyse with many opportunities to elaborate.
Specifically, the term ‘media’ in the context of this article refers to journalistic news sources that are
Media is defined as any form of communication; however, the term is mainly used for television, radio, and the Internet. “Regardless of the form it takes, media holds the power to construct and reflect our own sense of identity, in both affirmative and detrimental ways” (199). In American society, the media makes many assumptions based on gender, race, and religion that directly affects how people in a society view each other.
“The media 's the most powerful entity on earth. They have the power to make the innocent guilty and to make the
In chapter four of ‘What It Takes’ by Laurence Behrens and Leonard J. Rosen. The chapter discusses analysis; what analysis is, how people have different analysis’s than you, and the many different kinds of analysis. In the chapter it talks about the types of writing that you will find analysis in like lab reports, research papers, essay exams, case studies, and others. The chapter also talks about how to write an analysis by providing an example called ‘The Plug-In Drug’ by Marie Winn, which talks about TV addiction and how similar it is to drug and alcohol addictions. The fourth chapter then discusses how to locate and apply the analysis tool in different writings properly.
Analyse how verbal and visual features of a text you have studied are used to give audiences a strong idea.
The above quote raises some interesting questions one must consider about the mass media. What decides which messages the media portrays to the consumer? What must a medium contain that makes us want to watch it? Maybe the artists just make what interests them. Or perhaps the messages are simply used for entertainment and are based on what sells or what is popular. This is true to an extent but this is merely a scratch in the surface of these burning questions. There are
When someone hears Satanism they usually start to think of sacrificial ceremonies, demonic worship, and the summoning of demons. Some even go as far as to think that Satanism is associated with kidnapping, child sacrifice, and other inhumane rituals. Satanism was created to go against other religions and was made to stand out, but is not violent and is misrepresented. The truth is that the Church of Satan has, falsely, taken the blame for these unspeakable acts. As the official website for the Satanic Church put it, “Satanism is a life-loving, rational philosophy that millions of people adhere to.” (Church of Satan Archives)