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Pieter

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“Whoever controls the media, controls the mind “ Jim Morrison

Media Studies
Course Outline

Media Studies
Core Concepts

Media Studies Assessment Checklist

COURSE
OUTLINE

“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that’s power. Because they control the minds of the masses.” Malcolm X

Mass communication to
Everyone.
Disseminating
Information to a wide
Audience.
What is Media?

The media is the means of mass communication, such as newspapers, magazines, radio, television and film. The media disseminates meaning to a mass audience.

The word media is derived from the Latin “medium”, which means …show more content…

People who study the media pay particular attention to these representations and the reasons why they appear.

Audience
The term “audience” means the people to whom the media products are directed. These people are said to consume the products. The target audience is the audience that the media aims the message at but this will differ from the actual audience reached by the media.

Institutional Contexts
This refers to the ownership of the media (public service, commercial, transnational corporation, independent) and the Controls of the media (legal, self-regulatory, market).

Technology
The effects of media technology on media texts will be examined. For example: special effects/animation technology which facilitates the telling of certain kinds of story; the effects of the technology of reception available to audiences (e.g. video as opposed to cinema); the effects of the technology of distribution (e.g. electronic distribution of news).

Although these aspects are treated distinctly, you should cross-reference and integrate these aspects in any analysis of a media text.

Course Structure The course is divided into three units:

Media Analysis: Non-Fiction
Media Analysis: Fiction
Media Production You will study professionally produced media texts and produce your own media texts.

Media Analysis will teach you the important skills of decoding media texts such as newspapers, adverts, television programmes and film. You will study one fiction text

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