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Pestel Analysis Of Apple

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External Environment Apple Inc.’s high performance can be linked to its effective understanding and addressing of the external factors in it’s macro environment. These include strategies that are used to exploit any arising opportunities and to protect against potential threats. In order to identify these factors, we can use the PESTEL analysis. While the company may be a leader in the industry, the PESTEL analysis goes to show that Apple must continue to evolve as per the leading external factors. Political Factors Political factors such as geopolitical uncertainties, wars, legislations, authority to work and health laws can potentially impact Apple’s production. Apple has outsourced the production of its components to different countries …show more content…

Purchases of luxury products has gone up as purchasing power of consumers continues to increase in different markets. Music industry growth has witnessed soaring heights which is a big social influence on Apple and its products. One of Apple’s main offerings is the music store iTunes and Apple has gained a lot from this social development and change in modern lifestyles. However, the young consumers in these markets might lack a strong emotional attachment with the products. Also, increasing ethical concerns regarding low cost manufacturing in China could limit Apple’s products appeal among the socially-conscious consumers. Technological Factors IT is one of the highest earning industry and companies who have evolved and innovated have been able to maintain their position. Apple has always been a trend setter in the consumer electronics business and has a very aggressive innovation philosophy. Apple’s investments in unique and advanced technology has always helped it stay ahead of its competition and maintain its position. Apple can exploit the trends in cloud computing by continuing to invest in technology and devices that can be connected seamlessly. Additionally, the apps markets continue to grow and Apple can continue to benefit from

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