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Personalization Of Politics

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Social fragmentation and the “personalization of politics” have resulted from an evolving perspective of the public surrounding the overall political sphere, the increased prevalence of market logic within political ideologies, as well as the stagnant condition of traditional politics. The combination of these social, economic, and political conditions has resulted in the inability of authentic political discussion to occur in many spaces within today’s society, such as university campuses.
Within modern society, the shifting perspectives of the general public surrounding the overall political sphere can be attributed to the presence of social fragmentation and the personalization of politics. The first social component that has allowed for the personalization of politics is the increased level of ideological acceptance throughout the overall population. As themes of equality and diversity have became …show more content…

This element of the personalization of politics can be clearly seen when analyzing the rising popularity and affiliation to inclusive terms such as, “We are the 99%”, which was used within the Occupy movements. Again, Bennett explains this development as he credits, “The rise of crowd-sourced inclusive personal action frames that lowers the barriers to identification” (Bennett 2012: 21), as necessary in the formation of social fragmentation. The third social component that has allowed for the personalization of politics is the increased levels of participation and connectivity allowed through the use of social technology. An example of this component can be clearly seen when looking at the effective use of social media as a tool used for political mobilization during the Egyptian revolution of 2011. Bennett highlights this important aspect within his definition of the personalization of politics, as he states, “Participation is importantly channelled through often dense social networks over which people can share

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