Personal Statement : Right Bank Babies

Every kid wants to be cool, and advertisers know that. This is the main idea explored by Juliet Schor in her article “Selling to Children: The Marketing of Cool”. This article originally appeared in Schor’s 2004 book Born to Buy: The Commercialized Child and the New Consumer. The author is an expert on the topic of behavior in humans and the economy, as she has taught sociology and economics at multiple universities. In her article, Schor explains to the reader how companies market to children, specifically through the lens of cool. Marketers achieve “cool” by various means, three of which are examined by Schor. In her article, Schor examines the ideas of street-culture, an anti-adult bias, and age compression and how they are perceived as cool in the world of advertising to children.

In her article “Selling to Children: The Marketing of Cool” Schor discusses the techniques used by ad makers to manipulate children. She points out that marketers look at consumers to understand what is cool for youth—by tapping hip-hop and rap culture—and the reverse, creating a feedback loop. Also, Schor argues that cool is usually associated with an antiadult sensibility, and thus ads portray children with a blatant adverse attitude towards authority, such as parents and teachers by promoting an antisocial and mischievous behavior. Furthermore, ads are targeting kids using products and messages initially conceived for an older audience—strategy knows as age compression. A perfect example of this new trend is the Victoria’s Secret “Bright

Now-a-days, you can’t find appropriate clothing for your children because all stores are selling short-shorts and crop tops for 12-year-olds. This issue is contradicting; girls are being sexualized by being told not to wear clothes that show their skin, yet the only clothes that are currently being sold are clothes that only sexualize girls even more by showing too much skin that doesn’t fit their age group. Orenstein also argues that, “ For today’s girls, sexy appearance has been firmly conflated with strong womanhood.” Meaning, instead of having a princess birthday party at the park, preschoolers are now having mani-pedi spa birthday parties; or how the Elementary school cheer dance routine is more provocative; or when 9-year-olds are taught “all the ticks of beauty.” In our defence, when society depicts young women as sexual objects, they make young girls think that their beauty is more important than their brains(hence the reason why you can easily mistake a 13-year-old for a

With more jobs being offered without much college education, it becomes apparent that one would not need to go to school for a minimum wage job. The young generation of adults also have feasible access to expensive brands that it is almost like going to the supermarket to buy a Coach purse. Having such easy access can be a benefit to those who have never been able to get name brands, but it is also a downfall. Vina states that not living beyond the service of retail is becoming a problem to the gold-collared generation in terms of identity. All over social media people show off their name branded gifts as if they are they life-long achievements. In reality, the same people are most likely struggling with school and other nuisances of life, That is not to say they do not deserve it, but the constant want of such things is a problem.

Studies have shown that youth specific marketing styles not only could be, but are harmful to children.

Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocs™ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™ technology which held unique characteristics that allowed it to perform on both land and in water. The company created its own fashion phenomenon and was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles in which they add fun by designing a crocodile face logo to build a light-hearted.

Despite the fact that many wealthy people commonly are known to have nice clothes, some choose to spend their money on more beneficial things. Clothing is an essential need for life but many individuals would rather buy food to stock the pantry with. In adult’s lives wealth is based on your job position, in high school it is judged by the clothes you wear. This stereotypical classification does not take people’s personality or personal

Teenagers all across the country contain a fascination in determining who they are especially when shown through fashion. This passion to show who one is, is not racist or ableist, it's just an emotion that many teenagers face while learning who they are. From this passion they style their ideas and clothing choices off the magazines and stores they constantly see. From back to school sales to black friday shopping, advertisements that are posted influence what teenagers spend their money on. One of the most prominent teenager stores would be American Eagle. American Eagle might be a worldwide organization, having clothes on teenagers in every corner of the globe, yet its representation

Nowadays young people are the most portrayed in any fashion trends in the nation as well as the world we live in. For example, the magazine cover that I chose called Blueberry London portrays young couples with the newest clothing trends. They both looked very romantic, calm, and bold. Due to ads that are shown

It 's 2:30 in the morning, and the only thing that surrounds me are the continuous sounds of dry heaves and vomit, spewing into the toilet in front of me. This is my third pregnancy. Hyperemesis Gravidarum - the diagnosis I have now heard three times. But this time, the circumstances were a bit different. Just a few short months ago, my husband and I made the decision to have my tubal ligation reversed. We had previously talked about the possibility of having more children and knew the challenges we were likely to face. But it wasn 't until my diagnosis that it became a reality that it was no longer on my time.

The most surprising thing about this project is that baby formula costs so much. I always thought formula was about five dollars for a big box, and it would last a long time. This notion was completely false, as it took about three hundred dollars a month to formula feed a toddler! Another thing that surprised me was that baby clothes could be so expensive. I’d always assumed that since the clothes were using less fabric that they would cost way less. Some of the articles of clothing cost more than my own. Additionally, it was somewhat odd to me that a baby needed so much clothing.

For example, becoming young adults we have to express ourselves and no longer have need of a dress code. In addition, girls

As a teenager, I know the pressure put on females to look a certain way. I attended a public high school in a rather wealthy area. So, while other girls could afford the “in” clothes, I spent my shopping days at the sales rack. My Christmas lists were full of basic jeans and shoes, because it was the

People aged 15-34 are more likely to be first time parents who has to buy baby clothes for their new baby which is significant in volume, or they have an older child who needs new clothes for school. However, as the average age to have children gets older, less and less falls to this group and thus reduced this market’s revenue share.

Crocs Inc. is a U.S based shoe designer, manufacturer and retailer. It was founded in 2002 by three friends - Lyndon “Duke” Hanson, Scott Seamans and George Boedecker. Crocs shoes are manufactured from “Croslite”. They are comfortable & light weight, odour resistant, do not skid, easy to wash and do not mark surfaces. Owing to the properties of the resin, Croslite, the shoes could be manufactured in any colour. The company, however, chose bold colours.