Personal Statement
My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.
While pursuing a major in public administration for undergraduate study, I have gained intensive training on data analysis by applying quantitative methods in core courses such as Applied Statistics, Public Policy Analysis, and Operations Research. I have also taken a double major in economics to cultivate my economic thinking. I’ve selected marketing-related courses to acquire basic marketing knowledge. I learned the marketing theory of 4Ps and applied it to analyse MUJI’s marketing strategy in a group project during a summer program at the University of Hong Kong. Through a
Main Idea: This article discusses the transformations of strategic marketing. Marketing is not what one initially assumes it is, and with the technological changes and innovations coming about, marketing has faced several barriers and future impact.
This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
According to Dr Steve Maraboli, “You were put on this earth to achieve your greatest self, to live out your purpose, and to do it courageously.” Purpose can be defined as the motive or the cause why people do what they do. Even more, it consists in what an individual can accomplish in her or his life, in order to, feel gratified and satisfied. My personal purpose in this life is to succeed in everything I do. I want to obtain my marketing degree and specialize myself in fashion, to become a recognized and notable business and fashion figure, own and associate to different companies, stay financially stable, inspire people around the world, and create an amazing family. Actually, I can point that as my purpose because it basically relates to everything I want for my future. I want to raise wonderful and responsible children and be able to not only provide them love and basic needs, but also please them with what they want occasionally and of course, make sure that they will never be in need of anything.
Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.
This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an
The limitation of the study are those students who experience and are being influence by the marketing strategies implemented by the ABE International Business College for the SY 20141 and 20151.
The marketing internship I was lucky enough to participate in at the University Center has been a very educational and valuable life experience. This internship has taught me many lessons that I can apply to my future career. For clarity purposes of this paper, I have listed my original education objective first and it will be followed by details about the progress of achieving that outcome over the course of the internship.
With this information, they can get a good competitive intelligence to get new ideas and also to identify what problems they might face and what improvements they may need. This information can be collected through feedback.
This report will review the jobs that a savvy marketing manager needs to perform in order to stay one step ahead of any competition on the market. The strategist should be able to identify a segment of the buying public that will likely be drawn to a particular item in the company 's offerings, and continue appealing to the individual so that the firm will be able to realize a profit for many years. There is little doubt that other similar products will become available as the given merchandise has been sold for several years; nevertheless, the thoughtful marketer will be able to come up with new and innovative ways to appeal to the segment that will most likely continue buying the product that is being sold.
Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.
I want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company 's products. Marketing managers would have to create campaigns and be organized. Additionally, they plan out how the product will be communicated with the customers. They are in charge of making sure the campaigns stay on budget and are profitable. In order to become a marketing manager I need to get a bachelor’s degree and go to a four year college or university. I would be a good marketing manager because I love to travel, like to communicate with others, and I’m organized and neat; these skills will benefit me to succeed in this career because you need to find a creative way to attract
When finding himself having to decide between a job at Microsoft, a professorship at Georgetown University, and a career as a full-time writer, Cal didn’t deliberate anxiously for weeks, which is what most people would have done, in order to not choose the wrong one.
This report will provide a brief synopsis of Bonmarche and an evaluation of their market using appropriate secondary data sources. It will go on to identify primary research methods which will enable the company to obtain information on customer viewpoints about their products. It will provide recommendations for the most appropriate primary research methods. In addition, it will identify the key requirements of the role of a Marketing Executive within Bonmarche.
As my future career I want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company 's products. Marketing managers would have to create campaigns and be organize. Furthermore, they plan out how the product will be communicated with the customers and they are in charge of making sure the campaigns stay on budget as well as receiving profit. In order to become a marketing manager I need to get a bachelor’s degree and go to a four year college or university. I would be a good marketing manager because I love to travel, I am organized and neat, and love to communicate with others.