preview

Perfect Apology Summary

Decent Essays

Even with VW’s error in letting Mr. Horn testify before Congress, Dr. Schweitzer’s analysis indicates that VW still has the ability to turn things around. Schweitzer believes that VW must focus on better communication, which means being honest and forthcoming with important information. By following Dr. Schweitzer’s suggestions and the guidelines created by Perfect Apology, a business that specializes in assisting businesses with apologies, VW could potentially win back most people’s trust and loyalty. They cannot waste time since much damage has already been done. Who Should Apologize As mentioned before, timing is crucial, and knowing how to apologize is just as important as the timing. The highest ranking leader of VW should be the one apologizing. He will need to know how to apologize, decide who VW will be apologizing to, and draft an apology to fit that specific group of people. Different groups of people will require different types of apologies. One apology will not work for everyone (Perfect Apology, 2006-2015), and the wording must fit the specific group of people being addressed. What the Apology Should Contain Next, VW must acknowledge why they are apologizing, accept blame, and offer a “sincere apology given by …show more content…

VW has a very expensive, hard lesson to learn and an even harder task trying to regain the trust they lost with the ineffective apologies and lack of truthful communication at the beginning of the emissions scandal. Many people still love and trust VW, but many are angry, hurt, and very distrustful of anything VW says or does. VW will need to become a very strong and open communicator to survive this scandal, and rebuild lost relationships…if possible. Rebuilding these lost relationships with sincere, open communication might save a once great company that has fallen from its

Get Access