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Pepsi Distribution Of Coke Zero

Decent Essays

Competition Analysis:
The main competitor of Coke Zero is considered to be Pepsi Max in the beverage market In the year 2005 Pepsi Max was able to surpass the Coca Cola Company in market value and maintain a very high share of the US refreshment beverage market. Due to many mergers and acquisitions in the year 1990 and 2000 their business shifted to include a broad product base that includes foods, snacks and beverages. This product must have created a word of mouth through the leaders with its strong taste and must have converted their taste into a positive factor itself.
Market Share:
Coke Zero segmented their market on four bases:
• Geographically they segmented their market into urban and rural areas.
• Demographically they segmented their market on age and life cycle basis
• Psychographic ally the market was segmented by them on the basis of life style.
• Lastly on the basis of behavior they segmented their market on the basis of attitude of customers towards the product.
The market share of Coke Zero mostly comprise of urban areas among which the first was Karachi, Lahore. Later on they started distributing this product in the urban areas of Pakistan. Their main focus was the youth who prefer health conscious products for a healthy life style. It targets mostly the loyal consumers of Coke.
The advertisement of Coca-Cola mainly focuses on family and friends and they often rely on cute characters. The promoters of Coca Cola mostly include famous characters like Elton

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