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Payola History

Decent Essays

Traditional payola - supplying cash, drugs and swag to disk jockeys in exchange for more airplay is something that fundamentally must be frowned upon. The practice of manufacturing a popular hit by paying for radio play, payola became a household word in the 1950s. Payola is a contraction between the words “pay” and “Victrola,” the old-school phonograph that was used to spin the very first records. The payola of a bygone era was corrupt, inflammatory, and influential.
Payola infringed upon the American public, and their right to songs of merit, and popularity filling the air waves. The sheer prevalence among disc-jockeys and others in the music industry just solidifies the sordidness of manufacturing a top song by paying the way for it to land on playlists. Scandals follow this practice, and traditional payola deserved its misdemeanor status. However, the times have changed, and while it is only fitting to disagree with traditional payola as a corruption of meager listening choices, the years have not been kind to radio. …show more content…

Mel Karmazin noted: “Every radio comes equipped with an on/off switch.” Not to say that radio isn’t still a valid contender, but times have changed since our parents listened to Top 40 as their primary means of audio enjoyment. Entertainment payola is relatively harmless nowadays, wherein the past it could exert considerable influence (threatening moral creativity/stifling economic components) the Digital Age has seem the rise of consumer choice, and buying power. Fundamentally if no one likes the music, no one will listen, and stations only hurt themselves when they alienate

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