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Paul Rand On Graphic Design

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Paul Rand, a top influence in the field of design brought America into the modern era of design. This study will give a background to Rands life and how his upbringing impacted his future endeavors. It will then cover his primary works and discuss work that became a defining part of his career and the industry. Following that, it will discuss how Rands work in advertising and Corporate Identity set the groundwork for today design thinking. Finally, the thesis will examine modern designers that sought out Rand as a source of inspiration. This thesis will look at why Paul Rand is said to be one of the most influential graphic designers in history, and why his principles translate into good design that resonates for generations to follow.
Paul Rand
The world’s greatest influence on modern graphic design once said, “[graphic design] is not good design if it is irrelevant.” (Rand 9). Paul Rand passed away in 1996 at the age of 82 but his legacy will live on forever through current and future graphic designers. His work included corporate identities, posters, magazine spreads, book covers, and even wrote his own books. Rands writings and designs set a foundation of principles for the field that has been copied by a countless number of other designers since. The Graphic design industry has changed drastically from when he started until his retirement and Rand was a major factor of that change. Paul Rand is responsible for transforming advertising and corporate branding as well as

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