Pass It On Campaign Analysis

Partnered with the Bronx Health Reach Coalition to promote awareness and education of the #NOT62 Campaign for a Healthy Bronx targeted at improving the health status of the Bronx. Bronx County was ranked last out of 62 NY counties by the Robert Wood Johnson Foundation’s County Health Ranking Report. This report measured health factors that contribute to individual health, such as Health Behaviors, Clinical Care, Social and Economic Factors and Physical Environment.

Theories in psychology can be clearly seen in this campaign. The theories of social learning and exchange respectively also explain the effectiveness. The social exchange theory states that rewards and costs determine choice. Ben and Jerry's ice cream used the reward of free samples to influence choice. This theory can also be seen in another light. Audiences proceed but supporting this cause was rewarding and not costing to them socially. By saying that there were many people supporting the cause, people according to this theory or more likely to support the cause? The theory of social learning also play support in this campaign is well. The social learning theory states that people can predict the outcome of behavior by looking at how others learn. Audiences can make choices based on others' experiences. The media serves as a way of learning through observation. People can learn how to react to people, ideas, and social norms by watching a late-night television talk shows, a situation company, or a news hour talk show. This is exactly what happened with Ben & Jerry's ice cream. After partnering with freedomtomarry.com to encourage supporters to sign a petition, the campaign gain recognition from such talk shows and newsroom. These are the same newsrooms and talk shows that people use for identity confirmation, social learning, and socializing as is described in the text about the Uses and Gratification Theory. Viewers

Throughout the last decades there has been vast improvements in advertising and its persuasive effects to our psychology. Not only has it become part of our global culture, it is so deeply ingrained in our society that we sometimes don't even notice if someone trying persuade us by their use of simplistic persuasive techniques. It is only when we reflect on the speech, video, or advertisement that we can pinpoint their propaganda objectives.

This upcoming month Marist College will be hosting a campaign in partnership with the American Red Cross. Our objective for this campaign is to raise awareness and willingness in students to donate blood. Our campaign is hoping to aim for between two thousand to three thousand individuals to donate blood. While conducting this campaign, our primary audience will be the students of Marist College while our secondary audience will be faculty and staff.

You have seen them on TV around election time political ads, one after another, bombarding you with the accomplishments of one candidate and the dirt on another. Knowing what to believe and what to dismiss as mere drivel can be difficult. It is easy to believe thing that are stated as fact. For example, in a recent television political ads, supporters of Superintendent Thornton Campbell suggested that he should be elected superintendent of Lowrence County. The political ad offered support by reviewing campbell’s past record as superintendent of neighboring Downs county. Apparently, test scores in this county went up by 43%. The ad suggest, then that if Campbell were elected superintendent of Lowrence county, their test score would improves as well. Although the ad state a positive statistic, it does not provide enough information

I participate in marching and concert band. As for concert band I have participated in it for 3 years, and i have only been in marching band for half a year.I enjoy being in both ensembles because it gives me a chance to make beautiful music and connect with my fellow band members. Most of the reason I’m even at where I am is because of my bad instructor Mr.Barz.

On the other hand, there are some forms of advertising, such as Public Service Announcements, which are created for the purpose of educating and informing viewers. The Ad Council identifies “Smokey the Bear” as the longest running public service advertising campaign in history, having first appeared in 1944. To continue its mission of raising awareness about the prevention of wildfires, the Wildfire Prevention Campaign continuously reevaluates its marketing approach. According to the Ad Council Case Studies web page, Smokey was reintroduced to the Wildfire Campaign “with a new, modern look and an integrated communications strategy that incorporated social media.” This strategy was designed to target young adults, ages 18 to 34. The Wildfire Prevention Campaign also directs people to SmokeyBear.com to learn more about their mission. The Ad Council website states that, in 2013, “the site hosted over 4.3 million U.S. visits, averaging 360,000 visits a month.” Smokey Bear can also be found on Facebook, increasing the potential for viewers recognition and identification. Such marketing techniques have been validated by the correlations found

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

The Tips campaign began in March 2012 as the first paid national tobacco education campaign sponsored and funded by a federal agency to inform the public on the damaging consequences of smoking and encouraging quitting. This campaign has continued through 2016, focusing on various health issues caused or worsened by smoking or exposure to second hand smoke, such as cancer, heart disease, stroke, gum disease, and mental health disorders. “The American Journal of Preventative Medicine” published an analysis of the cost-effectiveness of the 2012 Tips campaign, showing that it prevented more than 17,000 early mortalities and facilitated about 179,000 years of healthy life .

P1 – Physical, Intellectual, Emotional and Social Development of the Individual through the Life Stages

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

Influence is the single-most important factor to consider when assessing the power of any organization; interest groups are no exception. It is difficult, however, to contextualize influence in terms that are easy to comprehend. While campaign contributions are certainly major factors to consider when assessing the influence of interest groups, it is not always the driving force of a large interest group’s influence. The NRA spends millions of dollars on candidate contributions, campaigning, and lobbying, according to a Pew Research Study (Brown, et al). The NRA has found that spending money on things like lobbying and, more importantly, campaign contributions provides a better return than giving money directly to legislators. In fact, Pew

Craig Allen Smith’s 2015 update of Presidential Campaign Communication details every aspect of a Presidential campaign from start to finish. Taking into account the trialogue between campaigners, reporters, and citizens, the roles each of them play differ, but come down to the citizen. The citizen is exposed to campaign ads, candidate appearances while they try and weed through the information in order to make a decision on their political beliefs. Campaigners have a different agenda because they most surface, gain their parties nomination, bring the party together of the primary season, and then go on to win the electoral college with 270 votes or more. The third and final part of this ‘trialogue’ are the reporters, which can be on any platform that his an audience.

This wasn't the first time Flame had sent himself to the asylum, it would be the third time. He wasn’t actually sick, he was just pretending, so he could get away from it for a little bit. Away from what? You may be asking. Well, you see… Flame was the most popular kid at school along with getting ace grades, even though his “brother” didn't really care. On the outside it looked as if Flame had the perfect life, although he knew something was off. Now as for the asylum thing; there was this one kid at school who wasn't always there, but when he was, Flame wanted no part in his shenanigans. He came up with the brilliant idea to appear wrong in the head. He would be sent away for three months and then come back, good as new. Though this time

Public service announcements have historically been used to inform and persuade audiences on a specific subject. Numerous theories and techniques have been used to accomplish this. As television and film have evolved over time and spread to more diverse audiences, the subject matter and techniques have also evolved. The environmental movement did not truly form until the mid-1900s; therefore, information on environmentally themed public service announcements are limited. However, the PSAs that have been created took place in more modern era; thus, having greater previous knowledge than other movements and fields.