Papa John's Essay

If you've ever dreamed of having a side job that turns into a million or even billion dollar venture, you're not alone. While there are a lot more fail fast businesses than Apple or Microsoft startups, the dream is still viable. Best of all, not every great venture has to revolve around computer chips and lines of code.

During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to

Papa John’s has experienced a major strategic issue in the marketing of the brand. The reputation of the organization was stained when former Papa John’s CEO John Schnatter blamed weak third quarter sales on NFL players protesting police brutality and racial inequality (McGrath, 2018). The comments made by the former CEO caused stock prices to fail and ultimately ended Papa John’s partnership as the official pizza sponsor of the NFL (McGrath, 2018). Unwelcomed support of white supremacists neo Nazis have tarnished the organization’s reputation (Larkin, 2018). The company failed to recognize the power of social media and advertising. Pizza Hut has now become the official pizza sponsor of the NFL. The company has also experienced a high turnover of upper management employees. Brandon Rhoten, CMO, has decided to step down, which results in the third executive departure since December (Weaver, 2018). Typically upper management is responsible for creating and implementing the strategic plan. With the numerous turnovers in staff, it has hindered the strategic process. The most recent turnover is that of CFO Lance Tucker on March 2, 2018 (8-K: Papa Johns

There is a need for Publix to improve the execution process of their current marketing function, so that the company generates ways to stay consistent and successful with their current competitive position. It will differentiate their offering and create more value for the company in the supermarket industry. The current marketing position at Publix states, in its online corporate marketing section that the company “seeks to align our business with the needs of our customers. Our objective is to assure competitive success by best matching our product and service offerings with the demand of our customers” (Publix Supermarket Inc., 2011). The company should readjust and align their execution around the aforementioned

The three greatest strategic challenges Papa John’s currently faces are competition, pricing, and meeting growth targets. As with any organization, they are continuously competing against other firms in their markets. The market is highly competitive with other retailers such as Pizza Hut, Domino’s, and Little Caesars also looking to create a competitive edge for their businesses. Although Papa John’s has created a successful brand they must still work at providing products and services which their competition cannot. Through marketing and technology they must understand their market in order to ensure they are staying true to their core values while providing more of what the consumer is looking for above their competitors.

Assisted in maintaining preparation and service areas in a sanitary condition. Checked temperatures of freezers, refrigerators, and heating equipment to ensure proper functioning. Cleaned and organized eating, service and kitchen areas. Ensured freshness of food and ingredients by checking for quality, keeping track of old and new items and rotating stock. Estimated amounts and costs of required supplies, such as food and ingredients.

It is imperative that Papa John's make long-term strategic decisions so that they can continue to compete in the restaurant industry. For one thing, to be successful in a competitive and ever-changing business environment, corporations will have to outperform others by increasing globalization, improve the customer experience, have flexible and efficient operations, hire talent, as well as, have advanced technology. In fact, in the pizza industry, "Americans are eating 350 slices of pizza every second," and if Pape John's does not keep up with competitors, they will lose profits and their customer base (Thompson, Peteraf, Gamble, & Strickland, 2016). For example, consumers are becoming health-conscious, which is causing a decline in the demand

Papa John’s International, Inc. was founded by John Schnatter in 1984. In 2013, Papa John’s was known as the third-largest pizza chain. Schnatter owns 723 restaurants, 3,705 franchises establishments, and 1,159 international locations (Thompson, 2016). Papa John’s is also known for having the best ingredients, convenient ordering systems, responsive customer service, extensive marketing campaigns, employee training and development, and franchising (2016). Although, Papa John’s revenue for 2013 was $1,439 million, unexpected challenges were faced by the consumer’s health awareness, the growing use of technology in the industry, and their market countries had unstable economic conditions.

Ben and Jerry’s will always have the risk in case 7-Eleven terminates its contract and stop buying its products due to low sales. French ice cream manufacturer Rolland is an example were 7-Eleven terminated their contact due to inadequate sales.

Whether or not Americans ever agree on what variety of pizza crust is best, thick or thin, round or square, hand-thrown or rolled, one thing is sure: America’s long-term love affair with pizza remains as saucy as ever with no breakup in sight. In fact, the National Restaurant Association estimates a whopping 3 billion pizzas are sold in the U.S. each year representing $32+ billion annually in revenue. Now thatsa-lotta-pizza!

The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.

Papa John’s is one of the leading organizations in the pizza industry. This organization has worked on making their organization stand out amongst its other competitors in the industry over the duration of time being in business. They have achieved this by making quality their main goal across all aspects of their organizations.

ANSWER #1. The expansion of stores and eventually franchising while focusing on serving only high quality fresh ingredients should include the following three resource management implications:

Papa John’s competitive strategy is along the lines of the Porter and the Miles and Snow typologies. Michael Porter typology focuses on two things, they are to serve the market industry in its entirety or concentrate on a specific part of the market industry. Papa John’s competitive strategy is along the line of the Porter typology because they focus on a specific part of the pizza restaurant industry not the mass pizza restaurant industry. The Miles and Snow typology questions if a business unit should low cost strategy like its competitors or use the differentiation strategy and be unique. Papa John’s competitive strategy is along the line of the Miles and Snow typology because they focuses on the unique high quality of its products by

Domino’s Pizza Inc. is a leading retailer of pizzas with about 12,000 stores as well as operations in 80 international markets. The company’s sales in 2014 amounted to $89 billion which was a significant success that earned that company Top 10 listing in the Entrepreneur magazine’s listing of great franchise opportunities. However, the company has in the recent times suffered a slump in sales owing to intensified competition and increased demand for healthy foods amongst its target market. The following is a review of the current challenges facing the company including recommendations for improvement in market communication for the company.