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Pandaplast Strengths And Weaknesses

Satisfactory Essays

Strengths:

To begin with, strength is the activities that differentiate the company from its competitors and are the unique resources and skills used in the production process. PandaPlast is quality oriented factory; both of the managers that we interviewed claimed that they import high-quality raw material from Italy instead of importing it from China at lower prices in order to ensure high product quality, along with importing the tincture from Turkey, which gave their plastic products unique colors that differentiated them from their competitor. In addition to that, Mr. Ali insured that they possess certain technology that is not available for its competitors, such as the machine used to manufacture water tanks, which made them the only …show more content…

Their products are not recognized on the shelves. They are struggling with a brand recognition. Moreover, since the crisis in Syria exports had dropped dramatically, approximately for 20%, logical decision would be to increase the shares in Lebanese market. In order to do it they should implement a strong marketing campaign, which will be effective in both attracting new customers and creating a buzz in a society. In addition, lack of differentiation on the shelve leads to poor customer relations and weak customer base. Loyal customers are not being rewarded with a pride in their brand but rather would feel unappreciated. Consequently a weak customer base will lead to unstable and weak sales. Another factor that adds up to a weak sales is superior quality of the products. It could be considered to be a strength that would differentiate the company. In this case, it acts as a weakness since Panda-Plast is unable to compete with lower prices of their competitors. In the plastic industry price is very important aspect since plastic products could be perceived as a cheaper substitutes of wooden or aluminum products. One more weakness that could be a strength is small circle of owners. Although it provides fast response to a changing market, the decisions may be based on emotions of a person rather than on his intelligence. For instance, this kind of owner may base his decision according to the family ties or personal relations with the employees. This favorability may decrease efficiency and may cost of losing competitive edge over the other

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