PESTLE Analysis : Ford Motor Company

The American motor vehicle manufacturing business is going through a great business expansion. Most of the companies like General Motors and Tesla are overcoming their economic problems and manufacturing motor vehicles that are going towards changing the market. Therefore, we can connect the PESTLE analysis to be carried out in order to measure the improvements that are going on at the General Motors and Tesla companies according to the article G.M. Takes a Back Seat to Tesla as America’s Most Valued Carmaker written by Bill Vlasic .The purpose of this essay is to find out the influence that the political, economic, social, technological, environmental and legal factors that performs in the success of the motor vehicle

The most widely used resources are the workforce of the company which includes all employees. Due to the individual differences between people, “this resource is one of the most difficult to manage” (Drafke, 2009, p. 247). For example, there is emotion involved when people are involved.

FEL utilizes locals to assemble and operate the equipment so having someone with knowledge about local labor laws will be important, thus incorporating someone from human resources is important. By building a team of managers from each of the major departments responsible for fulfilling the project, the company can ensure that the knowledge is there to successfully tackle the job. However, because FEL assigns roles on the team based not just on knowledge, but on availability, they stand the risk of not having the best individuals assigned to the team. Larson & Gray, identify that there are key factors to successful project teams (2014). These factors include having team members that are available for the entire project, are co-located, and represent all functional areas in the project. The FEL project team selection system does fulfill these factors however, additional factors to a successful team include utilizing people who volunteer for the project and who report solely to the project manager. The process utilized by FEL does not allow for people to volunteer for a project and also limits the authority that the project manager has on the team members. This increases the risk of poor team dynamics and individual buy in on the project.

Today, the United States ranks second on the list of motor vehicles manufacturers, with over 12

The Automotive sector: Offers vehicles primarily under the Ford (www.ford.com) and Lincoln (www.lincoln.com) brand names. This sector markets cars, trucks, and parts through retail dealers in North America, and through distributors and dealers outside of North America. It also sells cars and trucks to dealers for sale to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. In addition, this sector provides retail

The Ford Motor Company was founded in 1903 by Henry Ford and it is currently located in Dearborn, Michigan. Ford is in the auto making industry producing affordable cars under the brand of Ford, and luxury cars under the brand of Lincoln. Ford has a long term rating of Baa3 by Moody’s, meaning that it barely met the standard of being an investment grade and is subject to moderate credit risk. Almost all the Ford Bonds in Pimco’s portfolio have the time to maturity and duration.

Ford Motor Company (Ford) is a global multinational company specializing in the production of vehicles. Globally, Ford is one of the largest producer of cars, sport utility vehicles, trucks and other products making the company to be the 9th largest company in the 2012 Fortune 500. The company has also entered into the car financing, rental and leasing activities and other related financing business.

Ford Motor Company, is an American manufacturer of automobiles headquartered in Dearborn, Michigan and is comprised of about 181,000 employees. With 65 plants worldwide that span over six continents, Ford Motor Company has retained its title as the best selling U.S. brand for three years straight since 2012, according to Forbes. In fact, Ford Motor Company sold approximately 6,330,000 vehicles at wholesale around the world in 2013. By 2020, the company projects its annual global sales to increase between 45% to 55%, equivalent to approximately 9.4 million vehicles. In addition, Ford opened its third assembly plant in Chongqing, China, which became Ford’s largest manufacturing location outside southeast Michigan (corporate.ford.com). Ford

served as a brilliant and strategic move on Ford Motor's behalf. In his book The Ford Century,

Ford Motor Company is a pioneer in the automotive industry; based in Dearborn, Michigan it assembles and distributes automobiles throughout six continents. The company’s automotive brands include Ford and Lincoln. With over 187,000 employees and 62 plants worldwide, the company additionally provides financial services through Ford Motor Credit Company. By 31 December 2014, Ford sold approximately 6.3 million vehicles worldwide, distributing from 11,980 dealerships. With no one, dominant producer in the automotive industry, certain manufacturers maintain a majority of sales in their country of origin. Some of these competitors are the Honda Motor Company, Hyundai-Kia Automotive Group, Renault-Nissan B.V., Suzuki Motor Corporation and lastly the Toyota Motor Corporation.

From the graph it is clear to see that Ford has had, and probably still has, some stiff competition in the U.S automobile market; particularly from General Motors Corporation (GMC) which appears to have a noticeable market dominance and Toyota which is gradually catching up. As such, they are commonly referred to as the ?Big Three? by the Wall Street Journal.

From the graph it is clear to see that Ford has had, and probably still has, some stiff competition in the U.S automobile market; particularly from General Motors Corporation (GMC) which appears to have a noticeable market dominance and Toyota which is gradually catching up. As such, they are commonly referred to as the ?Big Three? by the Wall Street Journal.

Major Ford competitors include GM, Toyota and Volkswagen. With sales of 6.6 million vehicles for the year 2015, Ford ranked 6th behind the leader, Toyota, who sold 10.1 million

FORD Motor Company is an American Multinational automobile manufacturer based in Dearborn, Michigan, a suburb of Detroit. In 1908, Ford successfully built Model T, one of the first cars that was available for the masses to drive. Company sells automobiles and commercial vehicles under Ford brand and luxury cars under Lincoln brand. With years and years of solid presence in the market, Ford stands at a current net worth of $ 151.8 billion (2016) and is also listed on New York Stock Exchange. It is the largest automobile manufacturer, second to GM and fifth largest in the world. (“Ford Motor Company”, 2018)

External environment is the uncontrollable factors, forces, situations, and events outside the organization that affect its performance and strategies. As shown in below figure, the examples of macro environment of an organisation is include factors such as social cultural, political and legal, globalisation, economy, demographical and also technology. Detailed definition of macro environment factors mentioned and the description showed as below.