P1 BUSINESS BTEC

Another function that is really important is marketing. Marketing is a system that analyses and assesses marketing information this consists of gathering external resources and internal resources. Suitable marketing information provides decisions such as improvement of products, pricing, media selection and packaging. Apple is really good with their marketing as they use the media to advertise their products everywhere you turn you will see Apple latest products on the bus, the television, newspapers, and magazines and on the billboards which has increased their sales as they are on top of the technological industrial. Marketing builds reputation and name. Apple is very successful because the company knows how to use the media very well which

Analyse how evaluating a business event informs future planning. Identify different methods of evaluation, e.g. questionnaires for delegates or a debriefing session, explaining how they contribute to identifying problems and providing solutions for future events.

everyone already likes their brand, so they do not need to try as hard. They also target peoples affective social identities. This is when a brand targets your true, inner identity. They aim to use peoples personal ideals, and personalities to get them to buy products. Then again they can

Macro-environmental forces that form PEEST consist of political/legal, economic, ecological/physical, social/cultural and technological. One political force that may impact Aldi is the upcoming UK election, this is because the pound is weaker, post Brexit, compared to other currencies such as the US dollar and the euro (Telegraph, 2017). This means that the UK is a less attractive place to keep money; therefore, retailers are cutting investments for international buyers due to the higher importation tax. The impact this would have on Aldi is mainly negative as it means that it would cost more to expand within the UK due to the value of the pound.

This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation.

Their marketing strategy is to allow consumers to “collide” with the brand and discovery it themselves in hopes that they will recommend it to others.

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

Cadbury’s statement of purpose layouts its general business objective and its dedication to its customers.Our center reason,Working together to make brands individuals affection encapsulates what we are trying to accomplish as a business. We team up and act as groups to change over items into brands.Simply put, we spread joy! (Cadbury plc, 2008). Furthermore, Cadbury stresses the significance that it puts on quality. Aside from its central goal statement,it additionally references the motto, Cadbury implies quality ' as a fundamental piece of its business activities(Superbrands, 2008).Lastly, Cadbury likewise expects to put Cadbury in every pocket (Karvy Research, n.d.) by focusing on currentconsumers and urging them to make motivation buys and by keeping up a prevalent marketing mix.

Television, the print media and posters have been the main medium of communication for Cadbury’s advertisements. However, with their understanding of the characteristics of the Indian market, Cadbury has additionally examined a number of better approaches for communicating the desired information to the final consumers.

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

Take a look at Canon, its strategies over the years have been very effective in balancing growth of market share and profit in the imaging industry which made Canon a leader in the imaging industry group. Other than the imaging industry, Canon also took a piece of pie in business machines (printer, photocopier) markets and industry machines (semiconductor production equipment, medical equipments…etc) markets (see Picture 2.1). Canon has since late 1960s been focusing on strategic planning process, gradually expanded its business into business machines market and adopting a corporate level strategy of horizontal diversification based on its core competencies. Such continuous development and adoption of various strategies keeps

company with almost 200 years of heritage (founded in 1824). Unlike Kraft, Cadbury has maintained a disciplined approach to their business and remained in the realm of their core market. This focus on their core product market (chocolate and confectionary), has enabled them to refine their business practices in order to produce a consistently high quality product, in a highly efficient and cost effective manner. As a result of these efficiencies, Cadbury is one of the best performers amongst their competitors, reporting gross margins of 45.6% (compare this with Kraft’s gross margin of 35%). Since Cadbury focused on doing one thing well (chocolate and confectionary), this gave them the ability to penetrate emerging markets effectively (44% of Cadbury’s revenue came from emerging

Market development: is another strategy that businesses use, this is the processes of selling existing products to a new market; for example Nike developed their market from America to china, Russia India, brazil etc. These are all multi-billion dollar markets. This

Marketing is mainly all about the four P’s; Price, Place, Product and Promotion (Hall. S, Jones. R, Raffo C, Anderton. A (2008) Page 190-192). Having the right mix is essential for any business operating in highly competitive markets. Your mix must come from the research and classification of that research to determine exactly what your market wants from your brand. A fantastic example of a business that has got this right time and time again is the famous brand of Cadburys. “Cadbury, a brand known and loved around the world, had humble beginnings.” (www.bbc.co.uk, Accessed on 15/10/2010) Having such a huge influence within the UK market, as many brands do, (Kunde. J (2002) Page 22) Cadburys needs to ensure their marketing mix is 100% right. Their Pricing is set along side other competitors such as Galaxy, Nestle and Mars meaning they are all directly competing for the quality of the products. To ensure quality remains high, yet costs are kept low, Cadburys can rely on economies of scale due to the size of their business, and therefore can maximise its pricing competitiveness within its market. Being such a large corporation, Cadburys has a vast array of products from; Hot Chocolate, Cream Eggs, Chocolate Bars, Jelly Babies and many more. All of their Products are well known throughout the UK due to their quality as well as the companies brand image. When it comes to Place, Cadburys is in every corner

This growth strategy needs variations in business operations, for example R&D research and development techniques so that new products can be introduced to the existing customer base.