Organic Food Trends

After learning that many of its customers were shopping at a nearby health-food store for grass-fed beef and organic milk, REF:-Price Grocers began stocking more organic items. REF:-Price Grocers adjusted its marketing strategy based on:

Non organic food is cheaper and easier to take care than organic food, thus organic food is more expensive at the grocery store causing consumers to buy non organic-the cheapest

Personally, I am fortunate to live in an area that has a fairly wide array of organic foods. There is a healthy mix of large supermarkets and small, independent grocers that sell organic foods.

The environment is a major contributor of poor what we consume on our daily life. Foods, which are not healthy, are cheap making them attractive to those on a tight budget. Fast foods are easier to carry and to prepare than home-cooked meals an issue that makes busy consumer vulnerable to eat

The natural and organic food industry are in no doubt the most dynamic and diverse in recent years; traditional supermarket chains such as Kroger Company, Costco, and Wal-Mart have also begun undertaking in the natural and organic food market offering competitive prices (Sonya Bells, Whole Foods Market after Fiscal 2015: the Whole Story, marketrealist.com). However, to me, the two brands that resonate the most in this service sector, at least locally here in Columbus, Ohio are Whole Foods Market, Inc and Trader Joe's.

With more bargaining power, Chiptole may have more opportunity in the future to negotiate the prices down on what it would like to pay for the produce in its store. For Chipotle, The market prices for organically grown ingredients and naturally raised meats for food, beverages, and packing rose from 30.6 percent of revenues in 2010 to 32.6 percent of revenues in 2012 and to 33.0 percent in the first quarter of 2013.

In paragraph 2, Rachel Cernansky, says, “The big price tag can lead people to assume organic food is better than conventionally grown food.” On the other hand, organic food should not be consumed because of its price. “Besides, she said, why would she want to pay a markup that can run double or triple the cost of conventional food” (Lazarus 14). This statistic shows that organic food is a much higher cost than regular food. In paragraph 20, David Lazarus, stated, “According to Consumer Reports, organic foods and beverages run an average 47% more in price than conventional alternatives. In some cases, the markup can be more than 300%. That’s a hefty difference.” This quote shows how much organic food can be sold for. There is no point in buying organic food that is triple that amount of conventional food. In conclusion, we should not buy food because of its

Whole Foods recent launch of their new stores, 365 by Whole Foods Market, is a way of trying to take a stab at Trader Joe’s niche. The one way Trader Joe’s has fought back was by lowering their prices. With other competitors joining the ranks of the organic food market, Trader Joe’s may be thinking ahead with other strategies, and may be in for a good fight as others want to duplicate their

Long time ago, the idea of organic food was something ridiculous, nobody cared. But after proved the nutritional benefits and better taste of organic food, many farmers become interest in grown organic food. The article Beyond Organic by Eliot Coleman said that “Now that the food-buying public has become enthusiastic about organically grown foods, the food industry wants to take over.”

Another economic factor in organic farming, in general, is that organic food is typically more expensive that its non-organic counterpart. This observation goes along with both large and small organic farms. When people go shopping, they often look for the cheapest item. Since

The current trends include a shift away from junk foods, a growing interest in healthier/beneficial products, and the trend for personalization through customization or seeking in a wide

Organic consumers are not going to feel comfortable buying their premium organic foods from the same place they could buy cheap home appliances, children’s toys, or unfashionable clothing.

But at a time when sales of organic food are soaring, a development in agriculture is removing an

The organic food industry has seen a huge spike in growth that is expected to continue into the future due to an increase in consumption. This will provide Whole Foods Market with huge opportunities. In addition, a wave of ethical and responsible consumption has swept across America. Whole Foods’ decision to pursue sustainable activities will certainly give consumers an added incentive to purchase its organic products.

Sales of organic food have risen steadily over the past couple of years, reaching nearly $30 billion in 2011, or 4.2% of all U.S. food and beverage sales, (Adams). Many people believe that organic foods are ultimately the better choice when it comes to health due to the absence of pesticides and hormones. But other people—especially those whose food budgets may be more defined—wonder if organic food is really worth the inflated price tag. Despite the price, Organic foods are worth producing and consuming rather than conventional foods due to the immense benefits they provide.