INTRODUCTION
Online shopping is almost to synonymous to customary shopping through brick and mortar stores. As indicated by UCLA Center for Communication Policy, online shopping has been rising as a standout among the most famous web exercises, marginally behind e-mailing and internet surfing and in addition surpasses online entertainment search and online news. Online shopping conduct (additionally called web purchasing conduct and Internet shopping/purchasing conduct) implies to the procedure of buying merchandise/goods or services by means of the Internet. In a standard online shopping procedure, potential customer’s see/feel/sense a necessity for some good or service and they approach to online shopping to search about the product/service and make a purchase decision to gratify the need. In some cases, instead of looking for intentionally, once in a while potential customers are pulled in by information about merchandise or services joined with the felt need. They then evaluate decisions and pick the specific alternative that best fits their criteria for meeting the obliged need. Finally, the purchase is made and post-purchase services are given. In this term paper I explore the various attitudes, behaviors and traits exhibited by consumers during this online purchase decision, factors which facilitate and influence their decision making. Online shopping behavior here also refers to consumers’ psychological state and intent in terms of making purchases on the Internet
In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
The online shopping trend is becoming increasingly popular. People nowadays can get everything they need online, such as clothes, books, groceries, etc. Online shopping is a new type of technology trend that people are getting addicted to because it makes people’s life easier and saves them time. Shoppers can visit web stores from the comfort of their own home and shop while they are sitting in front of their computer. Many online shoppers do not have to waste time on shopping anymore.
Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
The online shopping market showed a continuous growth in revenue and employment in the last years (“CBS Statline - Detailhandel,” 2016), but despite this growth there is also a heavy competition for market share going on. Webshops are trying to be unique and focus more and more on the benefits of online shopping and in the meantime counteract the disadvantages. Research showed that the main reasons for consumers to make online purchases are convenience and enjoyment (Childers et al., 2001). These factors are strong and accurate predictors of the attitude towards online shopping. Improvement of these factors will improve the attitude of the consumers towards online shopping and so the chances that consumers will shop online. In this chapter an overview the advantages and disadvantages of online shopping will be given.
Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.
This report will outline the most relevant behavioural characteristics of online consumers and examine the ways they find, compare and evaluate product information. Comparison of the newly collected survey data with the existing consumer behaviour theory resulted in detection of a number of issues related to a specific consumer group. The purpose of this report is to translate these findings into a set of implementation activities on strategic and technological level. Execution of these recommendations will result in better conversion of visitors into customers and encourage customer loyalty and referrals.
Even with a considerable amount of online shoppers, online shopping is considered to be risky and confusing for many. The increased percentage in abandonment of online transactions continues to be a concern. The main objective of this research paper is to analyze the risks that the online customers go through online shopping and how they depend on the category of the product. Basically, the product category is differentiated to be two kinds of products- digital and non-digital. Based on previous researches, different researchers consider the perceived risks to be either unidimensional or multifaceted. In this paper, the multifaceted perceived risks [Bauer 1960] are considered.
searching through in many places to find any of the commodities. Site for online shopping and many kinds of products from all over the place are available in the world. If you can access to the site, you will find everything you want.
This research consists of both primary and secondary data. The secondary data was collected from various sources such as academic journal, e-books, corporate annual report and library sources related to the research topic, online purchase behavior of consumers. The primary data was collected by using the quantitative research method. This method involves usage of numbers and statistical techniques to measure and identify underlying patterns. Researcher’s personal involvement is required and the results obtained can be used by other studying the same field (King et al., 1994). Quantitative methods assume that behavioral patterns can be described with the help of objective facts and therefore holds a positivist position (Firestone, 1987). Factor analysis was used
There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.
Amazon.com named after one of the mightiest River on Earth or One of the most dangerous Forests of Mother Nature (Amazon, 2015). It is considered as the multi-national brand name in the world of internet shopping that has been taken by the world storm in a very short period of time (Amazon, 2015). It has been satisfying its customers with almost everything available in the international online markets.
In online shopping, it requires less effort and better decision making for consumers who opt to purchase at the e-store (Rosenbloom, 2005)Shoppers may save their time in e-shopping because they do not have to go through any effort on travelling to a mall or saving their time in other psychology factors
In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a credit/debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favorable the perception of non-store shopping. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels.